Being such a giant and expanding Fortune 500 company, AAA found it challenging to keep all of their agents from making branding mistakes and hurting the pristine AAA brand essence.
Lien Design created a comprehensive, yet easy-to-follow, brand standards manual that is now shown to all employees and agents of the AAA brand. It covers everything from typography, to logo guidelines, to photography style, and more.
This manual keeps all the branding cohesive and consistent over a wide array of mediums for AAA.
