Now that the Christmas season is upon us, it’s time to recognize one of the most successful brands in the world…Santa’s Workshop! Although this company is likely to be at it’s best during the months of November and December, its success during those months is enough to ensure that it holds the ranking as one of the world’s most influential brands. Read on to find out why this company is able to hold this title throughout the 240 years it has existed. Consult San Diego’s branding and graphic design specialists Lien Design to find out more about successfully branding your company.
Brand image and reputation are both tightly linked, but they are not the same thing. Understanding the difference between the two can help companies to focus and prioritize in relation to how they are being perceived by customers. This can be especially important when looking to make data driven public relations decisions. Read on to find out more about the differences between image and reputation and how having this knowledge can help your company. If you are looking to make an important decision that may affect the image or reputation of your company, consult an expert marketing design company like San Diego’s Lien Design to get you on the right path.
Pricing is one of the most important components in making your product a success. It is one of the most important factors in what consumers consider when purchasing a product. But, for many people, it’s not always about getting the lowest priced products. Customers also want to know they are getting a good value for their money and buying a quality product. This article will review what you need to look at when you are creating a price point for the product you are selling. If you need to consult experts about creating a price point for your product, or need any other sort of advice concerning your company’s branding, whether it be graphic design packaging or product branding, consult San Diego’s Lien Design.
When customers are looking to buy a product, the price of the product and the budget of the consumer are always a deciding factor in the purchase. But cheaper isn’t always better. In fact, considering the way the economy has evolved, most consumers can not be defined as either luxury or economy shoppers. Despite the budget that consumers have, they want to be sure they are getting the best value for their money and it is up to companies that are selling these products to educate customers so that they feel confident that they are buying something that is worth investing in. If you need to know the best way to make your customers feel they are getting their money’s worth, consult San Diego design branding agency, Lien Design.
In order to develop a brand purpose, it’s probably most important to understand what a brand purpose it. It’s more than what the brand does, it’s how the company intends to change the world for the better. This is something that should apply to every aspect of your company and be based on the passions of the company. Finding your brand’s purpose and being able to develop it through marketing isn’t always easy. If you need help in developing a brand’s purpose, you may want to consult a reputable branding and graphic design company like San Diego’s Lien Design. They will help you with all aspects of marketing including brand purpose, package design for products, logo brand design and more.
Are there any rules to brand management? Well, maybe or maybe not. Rules were meant to be broken and, perhaps to some extent, taking a risk can help. However, there are some vague principles that brands should try to adhere to. In this article we will discuss those rules in an attempt to outline a wise branding strategy. If you need help with building a marketing campaign for your company, whether you are working on custom design packaging or website and logo design, consult San Diego graphic design and branding company, Lien Design.
Yikes, what were they thinking?!
Although it may seem lately that we're socially at an all time low, one look at the design of these vintage advertisements and you'll realize how far we've come.
There's no denying we still have a long way to go to, but at least you can appreciate that misogyny and racism are no longer commonplace in today's advertising. Well, at least they're not as obvious and blatant about it...
Now that you've seen all the cringeworthy ads from the past, contact us at Lien Design for appropriate design that will actually sell your product! We specialize in packaging design, advertising, marketing, logo design and brand development. Contact us today for a FREE ESTIMATE.
With technological advances being made every day, the internet is becoming more and more central to our world, and marketing is no exception. Digital marketing is an essential part of the branding process. But digital marketing goes beyond just web design branding. There are many other kinds of digital marketing as well. This article will look more closely at digital marketing and what it entails. California branding and design company Lien Design can help your company with digital marketing and any of your other branding needs.
There’s no doubt about it...the internet is one of the most powerful tools when it comes to advertising your brand. But it’s a tool that can work for you or against you...and when it works against you, it can be a dangerous thing. Negative customer reviews can really hurt a business. A great graphic design and branding company like San Diego’s Lien Design, can help you overcome negative reviews on the internet.
If you are looking to get a customer’s attention while marketing your product, humor is a great way to do it. People love to laugh and, research shows that humorous ads can resonate highly among consumers who are looking at brand advertising. Whether you are looking at custom design packaging or web design, there are always ways to incorporate humor into the branding process. If you want to create a humorous marketing campaign, San Diego graphic design and branding company, Lien Design can help you incorporate comical elements into your marketing.
The business of sales is difficult and anyone that is in it for the long haul may see different trends in sales of certain products. If you are stuck in a slump, you may want to look at your branding to see if it is to blame. It could be your logo and packaging design, it could be your web design, or it could be any number of reasons. Working with an experienced branding and graphic design company like San Diego’s Lien Design can help keep your products from falling into an economic slump due to marketing. In any case, if you feel like your company may have a decrease in sales because of branding, here are some things you may want to consider.
Branding is an important consideration in every aspect of the marketing process. With an increased reliance on the virtual world in marketing, emails are a key part of reaching out to your customer base. This article will explore the most effective way to write a marketing email. To be sure your emails are doing all they can in promoting your product or company, it is a wise choice to reach out to marketing design companies. San Diego’s Lien Design is a premier branding and graphic designing agency that can help you to this end.
When you are marketing a product, things like logo design packages and package label design are all things that need to be considered. But one of the most important aspects of your branding is your brand story. Every brand has a story, and some may be more compelling than others, but being able to develop that story, and consolidate it into a marketable message, can be an important part of acquiring customers. If you are looking to develop a brand story for your product or company, San Diego branding and graphic design company, Lien Design, will be able to help you to realize that goal. Read on to find out why a brand story can be a powerful marketing tool.
When you are trying to market your product, it is important to get to be a household name. If customers are familiar with a product, they will start to think of it as trustworthy; one that has been around enough to be well known. That’s why it’s important for companies to get their names out there. A company like San Diego graphic design and branding company, Lien Design can offer some ways to help popularize your brand and make it one that is used in more consumer households.
When you are working on marketing your product to consumers, thingslike logo and packaging design are important. But what is it that really gets consumers to buy your products? Businesses need to focus on theirbottom lines, and often that means more than an attractive package. Partnering with a great branding and graphic design company like SanDiego’s Lien Design can mean more than just getting customers to look at your product, it can mean generating sales revenue. Let’s look at some factors that can make customers bust out those wallets.
A hilarious look at why it's so important to hire a GOOD GRAPHIC DESIGNER!
Graphic design and branding are two industries that go hand in hand. If you are a business owner looking for effective packaging design, you may need graphic design for a business logo, or you may look to graphic design for a marketing materials. Whatever, the need is, graphic design is a necessary part of advertising your product. If you are looking for graphic design companies in California, Lien Design is a premier company that can help get your branding on the right track.
Written by Lien Design ©2017
In the world of branding, there are many trends we want to be aware of, specifically when we are thinking about bottle packaging design. We want to consider how we advertise the product and its ingredients, as well as making an attractive label. If you are working in the beverage or beauty product industry, and are looking to design a label for a bottle, you need to consider these factors. The experts at San Diego’s package design agency, Lien Design, are aware of all the latest trends in bottle label design and can help you create a label and packaging design that will show your product to its best advantage.
Written by ©2017 Lien Design
Product harm crisis is defined as a ‘highly publicized event where a product is found to be defective, contaminated or doing harm for its consumers’. This sort of publicity can do great harm to a company’s sales and turn customer’s loyalty to other brands. The best way to try and reverse the effects of product harm crisis is to rebuild consumer’s trust in the product and marketing and branding can be a very powerful tool in making this happen. Premier branding and graphic design company, Lien Design, understands how hard it can be for companies to bounce back from product harm crisis, and they can provide them with the tools for a powerful marketing strategy to overcome these situations.
Written by Lien Design ©2017
Impulse buying; everyone’s done it before…you go to the store focused on buying one product…and then suddenly you find yourself spending money on something you never thought you’d end up purchasing. Decisions made while impulse buying can be good or bad, but, either way, it can be an advantage for both consumers and marketers, to understand the science behind impulse buying. California graphic design and branding company, Lien Design, understands what it takes to make shoppers more likely to impulse buy, and they can help companies use that to their advantage.