It is no secret that the crux of any business’ success is by reaching consumers directly and effectively. This marketing can take on different shapes and forms. Among the most common means in reaching consumers is through brochure design. If executed correctly, brochures can bring more sales and inquiries from buyers.
However, brochures are not as straightforward as they seem; and if they are not carried out in the right way, then your time, your effort, and your money will be unnecessarily squandered.
Here are a few common design mistakes to avoid when creating a brochure:
Mistake #1: Aesthetic Clutter
Nothing is worse than a confusing and unappealing pamphlet. For example, just about every time you walk around a major city, brochures for countless businesses are thrust in your face, and they are easy to ignore. Not just because of the way in which they are given to you, but because of the clutter that is being put in front of you it is gaudy and unappealing.
Like Thoreau said: “Simplify, simplify, simplify.” If you live by this mantra your brochure will have an exponentially better chance in succeeding.
Mistake #2: Lacking Logical Flow
Every brochure must have a goal in order to succeed. You should think about your brochure as a sequence of events, each step leading organically and logically to the next, and eventually to the end goal. In order to avoid an aimless and wandering pamphlet you should create an outline to organize your ideas. This will make it much easier to plot.
Everything in the brochure should have a place and have a purpose for being in that place, otherwise it should be either rethought or cut out completely.
Mistake #3: Mismatched Design
If you are designing brochures for your business, you undoubtedly have a target audience in mind for your business. The graphic design of the brochure should also have that same audience in mind. This is a subtle aspect that is fraught with nuances that should be well considered before finalizing the design. Such abstract product design and style elements like typeface and font style should be thoughtfully considered.
Mistake #4: Unwarranted or Unwise Use of Photos
When creating a brochure there may be an inclination to use photos regardless of the appropriateness of their inclusion. As stated previously, everything should have a place and a purpose for being in that place. This is doubly true for photos. The photos you use should augment your message and be placed for optimal effectiveness.
You may want to consider shunning any pressure to include photos and explore the minimalistic option of using well placed and well designed text.
Ultimately your end goal should dictate your employment of photos.
Mistake #5: Not Hiring a Professional
The above mistakes serve to highlight this fateful blunder. As you have read, the nuances of creating a compelling, visually pleasing, and well aimed brochure require a solid foundation of knowledge in design and aesthetics. Letting a professional handle your brochure design needs is a guaranteed way to ensure that your brochure part of your marketing is on target and fully effective. Lien Design, a graphic design and branding company from San Diego, California, is a prime example of a professional outfit that consistently employs their collective knowledge and design experience to carry out their clients goals.
In short, your time, effort, and money should be focused on your business and product. Artful brochure design should be delegated to a professional in order for your marketing to succeed.