It is an era of evolution when it comes to language. Everyone across the globe is being able to communicate with one another through one common denominator: logos. Logos have become this century’s hieroglyphics, enabling everyone, no matter what denomination or age, to speak quickly and fluently with each other. From a marketing stand point, this is excellent. If a company is able to create a logo that is easily identified and unique, it has a great chance of being recognized throughout the world and used in today’s common language. The generation of millennial has grown up with a rapid speed in technology and a constant flux of adapting to change. It can be argued that this generation in the future will be able to speak mainly in symbols and logos instead of actual words “Our communication will become more icon-based resulting in more common iconography that can cross language barriers” (www.gdusa.com). With this in mind, it is important for today’s companies to learn and create well designed logos.
A logo is nothing more than a symbol that allows people to quickly identify your company and services. The goal for a logo is to create something that expresses your company’s personality and values through a simple picture. Keep in mind that your logo should be appropriate for your intended audience, what may seem funny and cool to one group of people can seem really confusing and disturbing to another. With that in mind, think of your audience and what relates to them and try to incorporate that into your logo.
Language is evolving and it’s time for us to evolve with it. Logo designers are in a higher demand than ever and it’s almost safe to say that they will continue be in high demand for many years. The world has become a land of symbols, now it’s just time to create your own