The holidays can mean different things to different people. For some, it’s a time to get together with people we care about, for others, it’s a time to give and get gifts; for some it’s a time of reflection while for others, it’s all about not having to go to work for a couple of days! But for businesses, it’s a time to make money! But, not all companies see dollar signs during the holidays. While some products may be flying off the shelves, others may suffer by not having the proper marketing to ensure they will stand out during the holiday season. Consult expert branding and marketing companies like San Diego’s Lien Design to ensure a successful holiday season for your brand.
To get ready for the holiday season, some of us think of custom design packaging while others might update their web design. While these are all good ideas, the best way to increase holiday sales entails appealing to customers on a deeper level. Here are some things you should think about to build excitement for your brand during the holiday season:
Appeal to Emotions:
During the holiday season, people tend to be happier. These feelings of happiness may lead them to spending more money. Businesses should feel encouraged to capitalize upon these emotions by presenting their consumer packaging goods (or PCG) in a way that is festive, eliciting feelings of nostalgia and positivity from customers.
Build Up Anticipation:
People like to have something to look forward to. When they think they may be getting a reward, it can even make them happier than they will be when they actually receive this reward. Use this process of thinking to your advantage by offering mystery products or ‘To Be Announced” rewards leading up to Christmas Day.
Use Expiration Dates:
It’s great to offer deals and savings for customers, but be sure to let them know that these deals are for a limited time only. Advertising that customers are only entitled to take advantage of savings for a finite amount of time or while supplies last, will make them more likely to take action, to avoid missing out on an opportunity to save.
People tend to think of a product that is personalized as being more valuable than one that is not. It increases their self-identity as well as the emotional bond the person has with the product. A great example of this is the Coke ‘Share a Coke’ campaign.
In this season of giving, there is a good deal of emphasis on the spirit of reciprocity. Companies can capitalize on this spirit by offering their customers gifts, such as saving and gift certificates in return for certain amounts that are being spent. This can also build customer loyalty to the company.
This holiday season can be one of prosperity but, for companies, it can also be highly competitive. Make sure you are doing all you can for your company by creating a compelling seasonal marketing campaign with the help of the experts and California’s Lien Design. Wishing all of you a happy, healthy and prosperous holiday season!
Written by ©2017 Lien Design