While marketing and advertising can be important, it’s also great to have a stand out item sitting on the shelves. A catchy jingle could get caught in a consumer’s head, but nothing will attract them like a great looking product that is enticing to pick up and perhaps end up purchasing. California package design and marketing company, Lien Design, understands the importance of attractive and modern packaging. They are always on top of current trends, ensuring your product will be a stand out. Here are some up and coming packaging trends for the year.
Quite often we see packaging designs that incorporate a natural theme. These can come through in color palettes, textures, shapes and images used. These express a clean, purified and well composed perception of the product to the consumer.
The design of the package is key. An impeccable design can ensure the success of the product. 2017 is seeing customization in packaging design. Unique structures and specialty packaging are among the trends for the current year. Although this may cause a rise in manufacturing costs, it also allows the opportunity for a higher price point.
Unique Printing Processes
Innovations in printing can give producers an opportunity to make their products shine. Recent graphic design trend show an increase in the use of spot matte and gloss which is expected to grow in the coming year, especially among drink and snack companies.
Packaging trends also tend to reflect modern ideals. Here are some examples that may be incorporated into product designs in the coming year.
Everything old is new again, and package design trends are no exception. Many products on today’s shelves are featuring a vintage look which includes block letters, ornate crests and lithographic illustrations. These illicit nostalgic emotions in shoppers which recall simpler times when small businesses seemed care more for their products.
In today’s oversaturated, overwhelmed society, we seem to be breaking away from the bigger is better mentality. There is an effort to simplify and minimalize and this includes packaging trends. While designers are encouraged to keep packaging attractive, there is also a call for smaller words and simpler sentences paired with simplistic designs. The thought process is that this might have a calming effect on consumers and that products will stand out by speaking softly.
A Call to Innocence
Current times are also seeing an idealization in youth which can be capitalized upon in design trends. The use of animated scenes and characters and basic shapes and colors are being featured more often. The idea is that shoppers will take comfort in these images and find them more approachable.
Ads and commercials are great ways to advertise, but in the end, a product that stands out on a shelf is the one that’s going to catch the consumer’s eye. It’s important to be aware of current packaging design trends to make sure your product looks modern and attractive. Lien Design is up on all the latest branding fashions and they can ensure that your product shines. That’s what makes them the top graphic design and branding company in California. Consult Lien Design to ensure success in your next packaging design endeavor.