Packaging design plays a key role in the branding of products. An attractive and/or practical package design can make a product stand out on a shelf and increase its appeal to consumers. But packaging design is something that evolves throughout the years and can be a sign of changing times. San Diego’s branding and graphic design company, Lien Design, is on top of the latest packaging design innovations and they know what it takes to make your product shine. Here are some packaging design trends that seem to be dominating the market for 2017.
A unique packaging design structure can easily help your product stand out on shelves. These are increasingly common in water bottles and alcohol brands. Although custom structures can result in increased manufacturing costs, consumers are likely to pay more for a stylish container.
Of course the look of the label plays a major part in the packaging design. Unique printing techniques play a key role and trends are showing an increased use of spot matte and gloss, especially when it comes to snack and beverage items. Textured labels will also make a product stand out.
The custom illustration used on product labels can really give a brand its identity. When considering illustration, go for something that will offer a bold visual impact or incorporate a story.
Adding The Human Touch:
As time goes on, people seem look more for a ‘back to nature’ aesthetic. Products that can add this appeal will spark consumer interest with graphic design that promotes a more natural package design and healthier item. Products can benefit in this way by incorporating a humanistic touch, which may include a handwritten character type.
Packaging design for small brands can be at a real advantage in capitalizing on the human touch. Brands that are starting out can think about how to utilize their personal stories when thinking about their label’s graphic design and slogan. Bright hits of color and patterns can be useful here.
Brands that appeal to a customer’s sense of humor can be a major selling advantage. These can be evident in clever slogans, quirky design and the use of puns.
Pairings is another great way for a product to stand out and seems to be an up and coming trend in the food market. Beer, cheese, coffee and wine are all products that have been successful in using this marketing technique. We can think about alcoholic and nonalcoholic pairings in drinks and the use of recipes in marketing and social media campaigns.
Packaging design can really give your product that edge and, if you want to keep up in today’s market, it’s important to be aware of the latest trends. California’s Lien Design can make sure that your product has that modern appeal that will attract today’s consumer and make for a successful and recognizable brand. It will be interesting to see how these trends grow and change in the coming years, but whatever happens, you can be sure Lien Design will be on top of it.
Written by ©Lien Design 2017