Written by ©2017 Lien Design
Product harm crisis is defined as a ‘highly publicized event where a product is found to be defective, contaminated or doing harm for its consumers’. This sort of publicity can do great harm to a company’s sales and turn customer’s loyalty to other brands. The best way to try and reverse the effects of product harm crisis is to rebuild consumer’s trust in the product and marketing and branding can be a very powerful tool in making this happen. Premier branding and graphic design company, Lien Design, understands how hard it can be for companies to bounce back from product harm crisis, and they can provide them with the tools for a powerful marketing strategy to overcome these situations.
When product harm crisis happens, customers tend to shy away from buying these products. They may begin buying other products and become loyal to those products as a result. Companies who are adversely affected by product harm crisis need to work on rebuilding trust. They can do this through marketing by addressing concerns customers may be having about their products early on and reassuring them that whatever circumstances led to the crisis will be avoided in the future. Offering a warranty is another great way to rebuild customer trust.
Companies who are faced with product harm crisis may be made aware that their products are defective and contaminated and offer to do a voluntary recall. Knowing when to do that recall can be key in minimizing the effects of the crisis. Also, letting customers know that the products had been voluntarily recalled may help build customer trust.
It is also important to build trust within your company and make sure that all of your employees are on the same page in conveying a positive message to your consumer base after a crisis. Overcoming a crisis is not only reliant on a manager’s plan, but also on a team who is following the manager’s instructions.
Another way to protect against the effects of product harm crisis is to take preventative measures before a crisis occurs. Presenting yourself as a brand that people trust will increase the likelihood that your company will overcome a crisis as opposed to companies with bad reputations who are more likely to be held accountable for the crisis for a long period of time. Companies can build customer trust by offering equal opportunities for employees, taking measures to protect the environment and treating minorities fairly.
A product harm crisis is a tricky situation and it can be fatal for many companies. It is always a good idea to call in professional help in these matters. A company like San Diego’s Lien Design knows how important it is to address crisis issues early and start promoting a ‘positive vibes’ campaign for the company, and they know the best way to do it. They know that product harm crisis are inevitable for most companies and they can take preventative measures to present your company in the best light before the crisis happens. They will make sure your company overcomes the crisis and comes out with its reputation intact.