Written by Lien Design ©2017
In the world of branding, there are many trends we want to be aware of, specifically when we are thinking about bottle packaging design. We want to consider how we advertise the product and its ingredients, as well as making an attractive label. If you are working in the beverage or beauty product industry, and are looking to design a label for a bottle, you need to consider these factors. The experts at San Diego’s package design agency, Lien Design, are aware of all the latest trends in bottle label design and can help you create a label and packaging design that will show your product to its best advantage.
Advertise a Premium Product:
If you are looking to show that the brand you are selling is top shelf, you want your bottle packaging design to convey that image. Creating high-end bottle packaging design can work to this end. Companies have been known to incorporate features like cork stoppers and wax seals. Featuring a rich bold liquid will also enforce this image.
Go Minimal: In keeping with the idea of showing off your product, minimalism is another trend that will be a win win for your product. Avoid flashy labels and let your product shine. Use simple shapes which will subtly convey what your product is about.
This is another up and coming trend that can work well with bottle label design. Thick glass, retro fonts and unbranded white caps will all make for a great vintage feel. Minimal designs can be incorporated allowing the product to pop behind the labeling. A simple, throwback design can also convey a message of purity in the product.
Elegant and Sexy:
If you want to market to a more adult sensibility, there are certain branding elements you will want to incorporate into your bottle packaging design. Go for a crisp, clean look by including stark and understated elements into your label design and font.
Go Environmentally Friendly:
In this modern world, where there are constant efforts to conserve natural resources, a bottle design that is environmentally friendly can be a great choice for earth conscious consumers. Choose a bottle label design that uses a minimal amount of plastic and can easily be reused. Try a simple, bold font on your label to further relate your message.
These are all ideas that you may want to look at further when you are thinking about bottle packaging design. Now that you have some idea of the current trends in bottle packaging and bottle label design, you have the information you need to start working with a branding company who can help you execute your ideas in making your product one that consumers will be drawn to. California’s Lien Design is a branding company that can share your vision and help you execute your ideas into a marketable product that customers are sure to take notice of.