Branding is an important consideration in every aspect of the marketing process. With an increased reliance on the virtual world in marketing, emails are a key part of reaching out to your customer base. This article will explore the most effective way to write a marketing email.
Use Action Words:
When you are sending a message to customers, it’s important to suggest actions that they can do with the information you are giving them. These actions can include taking your mother to lunch, buying a certain product or not missing a great television show, movie or concert (i.e. don’t miss this event).
When you are creating a marketing email, consider your target audience. Think about their locations, income and what they are looking for and try to write an email that will appeal to their sensibilities.
Send a Clear Message:
Make sure whatever you are writing in your email is easy to understand. It is good to be funny or use catchy phrases, but not to the point where you are sacrificing the clarity of your message.
Along these lines, it is also important to be keep your emails as brief as possible. You don’t want to leave out relevant information, but, at the same time, putting in an excess amount of words and information will turn off readers who may have short attention spans, or may not have a lot of time on their hands.
Make Sure Your Email Subject is Cohesive with Your Message:
Of course, you want to create a subject for your email that will catch your customer’s eye. However, it’s important that your subject accurately portrays the message of your email. If this is not the case, the click through rate will not be very high and if customers are not clicking through, it defeats the purpose of the email.
What Should My Email Say?
Just like you want your subject line to be relevant, your email message should be as well. The first thing you need to make the customer aware of is, why you are sending them the email. This will let them know that the email is useful to them.
Show Your Customers You Have Their Best Interests in Mind:
When designing a marketing email, you should always write in the second person. Using words like ‘you’ and ‘yours’ will let customers know that you have their interests in mind. You should also let customers know how the product will benefit them.
Let Your Personality Shine Through:
Although marketing emails should be professional and informative, that doesn’t mean you have to shy away from incorporating humor. Don’t be afraid to use the personality of your company to bring a smile to your customers faces.
Now that you know the basics of constructing a marketing email, you may feel confident enough to start sending promotions to your customers. If you still feel like you need expert advice, a company like California’s award-winning Lien Design can set you in the right direction. San Diego’s Lien Design is a premier branding and graphic designing agency that can help you to this end. Good luck with launching a successful email campaign for your product!
Written by ©2017 Lien Design