Written by ©2018 Lien Design
The way we package products is something that is always evolving and new trends emerge all the time. To stay current and keep up with competitors, brands are encouraged to research trends to make sure their products are appealing to a modern generation. Keeping that in mind, here are some trends in packaging and design that are emerging this year.
Single Size Servings:
Demographics are always changing and dictating trends. Currently, 27% of households are single person, increasing the need for single sized servings. Companies must package accordingly so as not to miss out on potential business from consumers in these situations.
On the Go Packaging:
Due to advances in technology, consumers are more mobile than ever. The car is now a convenient location for doing business, making personal phone calls and eating! In fact, research shows that 20% of meals are eaten in the car. To this end, more companies are creating on the go design box packaging for food items that are easy to eat when you are out and about.
Sensory packaging is based in sight, sense and touch. Appealing to these factors reaches people on an emotional level and guides their reactions making them more or less likely to purchase a product.
Here are some examples of how sensory packaging is used to appeal to the product’s target audience:
Dove Skincare for Men:
The packaging for this product line bridges the gap between skincare and masculinity. Angular edges are used along with a matte black finish giving the product an industrial/automotive feel while the more elegant look makes it more appealing to an older demographic.
Bib and Tucker Whiskey:
This product offers a number of sensory cues including raised pattern glass, a matte beverage label design and an exposed cork making the bottle appear rugged, refined and thoughtfully hand crafted.
The smell of food is enough to attract any person and make them want to buy it. But frozen foods lose their scent when they are packaged and stored.
Scented adhesives are used to subtly emit these fragrances working to make frozen foods enticing and enhancing the eating experience.
Trends in packaging and design can come and go making it difficult for you to stay current and appeal to your customer base and stay on top of your competition. That’s why it may become necessary for you to consult an expert who can make sure your product is doing all it can to appear modern and attractive.
Lien Design is a graphic design and branding company location in San Diego, CA. They are familiar with current trends in packaging and can make sure your brand is always doing all it can to appeal to modern audiences. Consult their staff of experts about all your branding needs so that you can stay on top of the latest trends no matter what your marketing needs may be!