Written by ©2018 Lien Design
In this digital world, a web site is a very important representation of your company. But just having a web site is not enough. It is important to pay close attention to the details to create a site that is user friendly and easy to navigate.
When thinking of these elements, a detail like typography can seem rather small. But it actually plays a key role when it comes to your online graphic design work. Find out more about the type of typography you should use to keep users engaged.
When thinking of the type of font you want to use, readability is very important. When browsing a web site, it is easy for users to get turned off by fonts that are hard to decipher.
Many companies like to customize fonts, and while this is a good way to make your site look unique, it is important to create a font that is not too complicated in style. Simple is better and you should aim for typography that can be read around 13px. If font is lower than 13px, use contrast to help your lettering to stick out.
The Message Your Font is Sending:
Heavy, bold fonts will send a message of strength while lighter fonts will be more free and open, conveying a sense of movement. Think about the message you want to send and choose your font accordingly.
Avoid using too many fonts in varying weights as this will make for a less uniform appearance and can be off putting to users.
Font metrics is something that should really be dealt with on an expert level, though many new companies simply don’t have that luxury.
Whether choosing a pre-existing free font or creating one of your own, it is important to look at how the letters are interacting with each other in terms of spacing, size, etc. Rather than simply looking at the font, work by creating a few paragraphs to see how blocks of text will look as a whole.
Creating Typography for Multi-Platform Use
In this increasingly mobile based world, people will be accessing your web site on a number of devices. It’s important to make sure your typography will look good on all of these devices. When considering this, simple fonts will be your best bet since they are less likely to become distorted when viewed on different platforms.
If you are working on website graphic design, and are having trouble with elements of your site, it may be time to consult an expert. Although this may be an unwanted expense for many new business owners, it can be a time and money saving step in the long run.
Lien Design is a branding and graphic design company based in San Diego, California. Not only can they help you with your online graphic design, they can help you with a number of elements to help make your brand one that stands out from the competition. If you need help with the marketing of your brand, call Lien Design first.