Written by ©2018 Lien Design
When it comes to branding, your company’s online presence is very important. While web design can play a huge role in marketing your brand digitally, social media is also a huge component, and Instagram is one of the most popular platforms when it comes to social media sites today. That’s why it’s important to brand effectively on this platform. Keeping that in mind, here are some helpful hints for branding on Instagram.
Focus on Getting Real Followers: The sad truth is, Instagram is filled with spambots who will follow your account. Though it may be tempting to add these spambots as followers, having too many of them can be damaging to your account. You can identify spambots because their accounts will rarely have any posts.
In general, don’t add followers just to have them. Try to target people who will be genuinely interested in your product and engage them by liking and commenting on their posts and responding to any questions they may have.
Provide Beautiful Content
Instagram is all about visuals. Do your best to capture your audience’s attention by providing beautiful content that they will actually like.
When taking pictures to post, pay attention to lighting and centering and use editing tools for online branding design work that will make your post as attractive as possible. Find out what your audience wants to see by asking questions and using social media analytics tools to track engagements and see what they are most responsive to.
You can really make your brand stand out by going for an identifiable vibe in your images. Certain brands always use natural light in the pictures they post while others incorporate earthy tones or vibrant colors. Think of which vibe best suits your brand and do your best to include that element in what you post.
Using the right hashtags can also play an important role in getting your brand noticed. Some brands like to use a hashtags of their company name in their posts. This can be useful because then others will be more likely to use your company name as a hashtag, making for a basis for an effective hashtag campaign.
If you want to test how effective your hashtags are, Spout Socials’ Instagram analytics tools and reports will help you to tell which ones are being used the most.
Instagram is definitely an effective tool in the world of social media. To make sure your posts are doing all they can to raise brand awareness, you may want to contact an expert like graphic design branding agency, Lien Design.
Lien Design is located in San Diego, CA and they can create an effective marketing campaign for your company including web design, branding, social media campaigns, packaging and more. Contact them to find out how they can help your company stay ahead in this competitive world of sales and marketing.