Written by ©2018 Lien Design
Anyone who is familiar with business and marketing probably knows some basics about effective branding. But going beyond the basics, different rules apply depending on the industry you are in. This article will be taking a closer look at branding in the fashion industry and what you should know about marketing your designs.
Understanding Perceived Value: The fashion world is one in which the concept of perceived value comes into play. The real value of clothing may depend on the amount of time taken to create the clothing and the cost of materials used.
The perceived value is based on what a customer might think the design is worth and what they are willing to pay for it. This can all be tied in with how the modern product design is displayed and photographed as well as the web site or in store customer experience the brand provides. The right branding can serve to increase the value of the clothing.
Because fashion is so visual, the right content can also make your clothing more appealing to your customers. Obviously, a stunning picture can really sell your product but videos will take it a step further allowing users to get more of an inside look as to how clothing feels and functions.
Articles can be another great way to engage customers. Write about the latest trends or give your readers valuable fashion advice.
Product descriptions can also serve as engaging content. SEO criteria has changed so that Google is no longer looking for spammy meta tags. Now you can entice users with rich descriptions that will make your products even more appealing.
The way you package your products will also help sell your clothing. Embossed patterns on the paper, crisp foil logos, high quality boards and papers, hand finishing and fabric accessory ranges are all features that can give your clothing a sense of luxury when incorporated into the packaging. Showing quality packaging on your web site can entice customers to purchase online.
Avoid Selling on Your Home Page:
If you are in the fashion industry, your home page won’t be the best place for trying to hook a sale. Rather, it should draw customers in, giving them a sense for your brand and working to build trust.
Therefore, product pricing should not be included on the home page. Rather, this should be a starting point where customers can become interested in your brand and want to find out more.
Whether you are looking to build a brand for a fashion company, or any other kind of business, consulting an expert will help you get the boost you need. If you are in the San Diego, California area, Lien Design can help. Whether you are looking to design own packaging, web site and design packaging or design business logo, they are on top of the latest trends and will always be able to present your product in the best light possible. Consult Lien Design for all your branding needs to help your company stay on top of the competition.