Written by ©2018 Lien Design
Our senses are very integrated into our every day experiences. When it comes to package branding, for most, eyesight will be the first form of contact. But products that can also reach us through touch, smell, hearing and taste will make a more lasting, more meaningful impression. Here are some things to keep in mind when creating a product that incorporates sensory branding to appeal to customers.
When it comes to the five senses, sight will usually be the first to attract a customer. This is also the most challenging way to entice consumers. Think of appealing colors, fonts and texts. Holograms are emerging as an eye catching trend that is being commonly used on product packaging.
Once customers become visually attracted to your product, they will likely want to pick it up and touch it. A product with texture and weight will come across as a quality product and is recommended for luxury items.
The sense of smell is most closely associated with memory. Certain smells will make your product more memorable to customers and could provoke a sense of nostalgia on their end. Knowing what scent to use could be challenging as you want to use a scent that might be unexpected yet is still relevant to your product, but it can be an effective way to market your product.
This might be a challenging one to incorporate into some products, but the sound your product makes as it is being unwrapped and taken out of its packaging can add something to the effectiveness of its branding. Using great jingle in advertising can also make the sensory experience more exciting.
Unless you are working with a food product, incorporating taste into your branding will be quite tricky. Do your best to tie this in with the smell factor, if possible. The two senses are closely related.
Sensory branding is a great way to attract customers, but it is difficult to create a campaign that will really serve to bring in clientele. Effective sensory branding can be more easily achieved by hiring and expert design branding agency like San Diego, California’s Lien Design.
Lien Design has many years of experience in the graphic design and branding industry. They are familiar with the latest trends and can give you the tools you need when it comes to making your products stand out from the competition. Whether you are looking to create a new logo or need a web design company in California, they are the ones to call.
Creating an effective branding campaign can be tricky. Incorporating sensory branding can be a great way to draw customers in, but it can be an added challenge in coming up with an effective campaign. Consult the experts at Lien Design to come up with great marketing strategy that will serve to increase your bottom line.