Written by ©2018 Lien Design
When we think of branding, colors play an important role. The colors you use work on a deeper level conjuring certain feelings for consumers viewing your products. In this article, we will take a look at the colors black and white to see how they work on a psychological level affecting how people respond to your products.
When you use black in the custom design packaging and other aspects of your product representation, it sends a message of authority, power and strength. It can also represent evil, intelligence, professionalism, mourning and mystery. Although black can work positively for a number of products, too much black can become overwhelming so use it sparingly.
As opposed to black, white is considered safe and open. When using white in your logo and website design package, it conjures a peaceful image and a sense of righteousness. Clarity, cleanliness, purity, positivity, openness and salvation all go with the color white. It be a blank slate that works to encourage creative thought.
Designing with Black and White
Black is commonly associated with luxury. Ralph Lauren’s Polo Black uses the color to appeal to men in a way that is strong and purposeful while communicating an air of sophistication, professionalism, mystery and depth.
A brand that often uses white is the Apple company. Doing this helps them to convey an air of openness and creativity.
Black and white can also be used together in ads. This visual balance creates a powerful image and is a helpful strategy when you are trying to draw attention to a specific object. Accenting certain parts of the page with a different color can make the viewer’s eye go exactly where you want it to go.
Of course, black and white are just two-color considerations you want to think about when building brand awareness. A color like blue can stand for perseverance, loyalty and justice. Red can be warm, loving and giving. Green is calming and can work to alleviate anxiety and depression. Yellow can stand for warmth, happiness and positivity.
Think of your brand and decide which color or colors work for you. Then do your best to incorporate these colors into your logo and packaging design and other aspects of how you represent yourself to make your brand recognizable.
Now that you are aware of how different colors can affect your branding strategy, you may be eager to start incorporating them into your graphic design. However, to truly do this effectively, you may need the help of an expert.
Located in San Diego, California, Lien Design is a graphic design and branding agency that is not only aware of how colors can affect the way consumers react to your products, they can help you in all aspects of building your branding strategy. They are on top of the latest trends and know what it takes to make your brand stand out in this competitive world of sales. Contact them to find out how your company can increase its bottom line and crush the competition.