Written by 2018 Lien Design
We all know the importance of a great logo. Synonymous with your brand, it can work as a subliminal selling tool, raise brand awareness and be effective as part of the reason why consumers reach for your product first. But knowing the importance of a logo, and creating one that is really going to stand out are two different things. If you re working to design a business logo for your brand, you can consult the branding experts at San Diego’s Lien Design. In the meantime, here are some important things to keep in mind.
When it comes to your brand logo, you need to think in terms of visuals. You need to think about a primary and secondary mark as well as a color scheme and typography that you feel is a good representation of your brand. You also need to consider whether you will be incorporating the name of your brand into the logo design or just using an abstract mark (like the Nike swish). To decide on these elements, think about what you want your logo to communicate to your consumers.
Make Sure Your Logo Works in Different Environments:
Of course it’s important to make a logo that looks good, but it needs to be versatile as well. It should work across multiple platforms, channels and physical environments. Therefore, you need to make sure your logo is scalable and will still look great if the shape, size, dimensions or colors need to be altered.
Keep it Simple:
Although some may feel that adding many colors to a logo may be make it more aesthetically pleasing to look at, most logos should have the ability to be reduced to one or two colors and to be resized easily. If this is not the case, the image may be too visually complex. A good way to test this is to see how the image would work if it was stitched on a baseball cap. If it doesn’t work on that scale, think about altering your color scheme and design.
Make Your Logo Timeless:
When creating a brand, a modern logo design is important. However, if you follow trends too closely, you may end up with a logo that is outdated in a couple of years. Think more in terms of creating something timeless that can adjust to new trends and still look relevant in years to come.
A logo is an important part of the identity of your branding story, which is why it’s important to create one you will be happy with. Pay attention to the details of your design and make sure it can be easily formatted to adjust to different applications. To be sure you create a logo that really stands out, California’s Lien Design is here to help. They can help you design a logo that will make your brand rise above the competition.