Written by ©2018 Lien Design
Those in the beverage or health and beauty industries must stay on top of bottle label design and bottle packaging design trends to keep their products looking modern and relevant. New years and new seasons bring new looks and ideas and its important to constantly be aware of these innovations. Here are some current trends you should be aware of if you are looking to design a bottle label for your product.
To keep on top of all marketing trends, consult San Diego branding and graphic design company Lien Design.
Simplicity in design has been an ongoing trend in bottle label design for some time now. Designers are advised to create a label that draws attention to the most important details of the product, like the product name, a clear explanation of the product and a symbol that consumers can recognize easily.
Symbols always work well in minimal designs because they allow companies to convey a message to customers without the use of words. After time, these symbols can become iconic and a mark of quality when it is visible on packaging.
This color has been a trend that has been gaining in popularity over the past year. It is a fashion favorite, so it comes as no surprise that it would come into play in bottle graphic label design. The color conveys playfulness and lightheartedness that can set a brand apart, yet it also works as a neutral.
The millennial pink trend carried over into other shades which also convey playfulness while not being too loud or silly. They offer a sense of comfort and charm and work as a welcome break from the bold colors that have been featured the past few years.
Holography: Bringing holography into a bottle design can work to give the entire bottle a distinct look making it stand out from the competition. It is expected that there will be a lot more of this being used as the year progresses.
This type of hand lettering manages to convey a home made appeal with elegance. It is a perfect font for a wine bottle and is also expected to be seen more often throughout 2018.
When it comes to bottle packaging design, it seems that sustainability is something that will never go out of style. Companies are realizing that this eco-friendly move not only appeals to their customers, but helps them to save on their bottom line.
Although these are all popular trends in bottle label and bottle packaging design, companies should be careful to use trends that will work well with their brand identities. If there is a stylistic gap, it can be a turn off to consumers. That being said, good luck with your designs for the year ahead and be sure to consult California’s Lien Design for all your graphic design and branding needs.