Written by ©2018 Lien Design
People can be very picky when it comes to food and this can go beyond the taste. It can also refer to how the food is prepared, its ingredients and how it is presented. Food presentation encompasses more than how it appears when served in a restaurant. It can also refer to food packaging label designs. Read on to learn the current trends that represent innovative food packaging design.
When it comes to food packaging label designs, a great artist can be a real selling point. Though many artists have already been featured on beer label designs, the trend is expected to carry over into dry, packaged food items. The different styles offered by the various artists will serve to make the brands stand out.
A brightly colored label is another great way to help a brand stand out. It makes the brand appear young and fun, adding to its appeal for the millennial audience. Because social media is such a huge marketing tool, brighter labels make it fun for people to take and post pictures of themselves with these products.
The Phasing out of Brand Color:
Brand color was once one of the most identifiable features of a brand. Today, brands feel these colors are not memorable enough, choosing instead to use colors to identify different flavors of their products. A good example of this might be an ice cream company who uses a flat brown for their chocolate flavor and a pink one for their strawberry.
Everything old is new again, and food packaging label designs are no exception. Inspiration can be dated as far back to the mod and hippy looks of the 60’s and 70’s to elegant botanical illustrations that can be traced all the way to the 1700’s.
There has been an emphasis on simplicity in food packaging design for some time now. This trend is expected to continue, giving consumers the idea that the product they are buying is made from simple ingredients and that costumers know exactly what they are getting when they are buying that item.
This notion of simplicity also carries over into foods. People like to see that there are uncomplicated ingredients featured on the PDP. This gives a sense of transparency and cleanliness.
Trends in food are calling for use of the entire food. For instance, if the item is a meat, it is preferred that the entire animal is used. This is the case in the vegetable world as well. The repurposing of juice pulp, fruit rinds and more are all applauded methods and it is expected that labels will be advertising this prominently.
The times they are a changing and food packaging design is ready to ride the latest waves. If you are looking to create an updated look for your food packaging label, San Diego, California branding and graphic design company Lien Design can help. They are familiar with the latest trends and are sure to help you come up with a design that will get your products noticed.
Disclaimer: Photos and trademarks are property of their respective companies. The above photos are being used for educational purposes only and are not owned by Lien Design.