Written by ©2018 Lien Design
When thinking of packaging design, the colors you chose for your packaging can be very important. Current trends are showing single colors that create a visual architectural block, help these products to stand out from the competition. White packaging design has been popular in the past, lending a sense of purity to the product while giving off a distinct modern appeal and a clear, uncomplicated overall vibe allowing customers to digest the message of the product. Other tones that are popularly used include creams, blues and black. This article will look more closely at this solid color design for packaging paying particular attention to black packaging design.
When we look at a wall of products at the grocery or drug store, white can really pop giving the product a natural appeal. However, because it is used so commonly, it may be starting to lose its appeal, making black a more popular choice.
Black has often been used to advertise luxury items like ice cream, chocolate, wine and spirits. It is rarely used on snack items. It can be fresh and sexy. It contrasts well against white and other light colors and looks great on screen, and in presentation design and print outs.
However, before these factors cause your design team to fall in love with black packaging design, they must be aware that the way the product looks on paper or in mockups does not always communicate well as compared to the way it looks on the shelf at a store. This is due to the fact that, despite the overhead fluorescent lighting and overall appearance of a brightly lit store, a lot of supermarket and retail locations are surprisingly dark.
The overhead lighting can serve to cast shadows on the products and they can be further obscured if the shelves themselves are black. While the first few products on the shelves may have adequate lighting, once these are removed, the ones located further back will not look as attractive.
Of course, this doesn’t mean that black can not be used on packaging at all. When planning your modern package design, it is important to consider the environment it will be in. If your product is going to be in a location next to other items that tend to have brightly colored packaging, your black packaging will stand out.
Design teams should also consider adding something to the packaging that makes it unique, memorable and recognizable, to help the product stand out.
In general, consider the color of the location where your product will be sold. Creating packaging that matches the environment it will be in will cause the features on the label, like the text and images, to stand out.
Whether you are thinking of creating a solid color background for your design for packaging, or going for another unique packaging design, Lien Design can help. This San Diego branding and graphic design firm has been helping companies create design for packaging for years, making for products that really stand out on the grocery store shelves. If you want your product to be the one customers see first, contact Lien Design to see what they can do for you.