Written by ©2018 Lien Design
When you are starting a company or launching a new product or service, your packaging design is VERY important. It will serve as the way your customers identify your product and it will increasingly become tied into your brand identity as years go by.
For these reasons, the packaging design you create should be something that you are happy with from the beginning. However, there are situations that arise where companies decide their packaging needs an upgrade. Decisions for packaging redesign are ones that should be thought over carefully as they could end up causing a disconnect between consumers and products. On the other hand, sometimes package redesign can be a very successful move. This article will take a look at some brands who worked with food packaging design companies to upgrade their looks and were met with varying results.
This popular juice company decided that its packaging design needed up an upgrade but its attempts to modernize didn’t go so well. It’s brand name was hard to notice making it less recognizable on the shelves and sales plummeted by 20% as a result.
This chocolate brand made changes, not to it’s packaging, but to the actual shape of the product. When the brand changed its square shape to a more rounded look, people assumed the taste had also changed making it harder to sell.
This smoothie, yogurt and vegetable pot brand upgraded the look of its bottle to one that was more natural looking and incorporated typography that was less generic. As a result, the brand sales increased drastically.
Branding and packaging design are both things that need to be taken into careful consideration from the very beginning. That’s why it’s important to spend time coming up with something you are happy with. A lot of companies that are starting out are short on time and budget and end up going with a packaging design they may not be happy with, thinking that it can easily be changed later on. However, this is a step that can alienate customers in the long run, so it is important to invest the time and money into coming up with something you are happy with and won’t have to change later on.
It also may be tempting for brands to go with a package design that is trendy but does not withstand the test of time. In a few years the packaging will appear dated and companies may feel that product redesign is necessary.
These are all things that should be considered from the get go when working on packaging design. However, if you do end up with a design you are not happy with, it is best to draft up a new one and test customer reactions before making a permanent change.
If you are launching a new brand or product, or looking to do a packaging redesign, it is best to consult an expert to make sure the choices you are making will be advantageous to your brand. San Diego, California branding and design company Lien Design can help. They know the best way to market your product and will always make sure your label stands out on a supermarket shelf. If you are looking to create a new packaging design or thinking about a modern packaging redesign, call Lien Design first.