Written by ©2018 Lien Design
To look at how cookies box packaging design has evolved throughout the years, the Oreo packaging is a great example. When the brand was introduced in 1912, its packaging was simply a red cardboard box. In the 1960’s the brand would switch to clear packaging. Although the colors and illustrations on the packaging would change a bit, the basic clear packaging would remain the same until 2012.
The change that came just a few years ago was one of convenience that solved a problem for many cookie eaters. This was the fact that once you opened the package, it was impossible to reseal it. Cookies would easily become stale or even fall out all over the place unless customers were able to find alternate storage.
That’s when the cookie packaging changed every thing with an innovative graphic design the featured a resealable closure. Many other cookie companies would incorporate this convenience into their packaging as well.
Of course, not all cookies are featured in these resealable packages. Some are in bags, others are in boxes and some are even in bags inside of boxes! Some come in pizza box type containers and some are sealed inside of jars.
When it comes to the labels on these cookie boxes, one would think a fun packaging design would be the perfect way to advertise these sweet treats. While many of them do feature bright illustrations, others prefer a more natural approach. Cookies that want to advertise their natural goodness might opt for something a bit more wholesome looking and subdued, featuring more of a recycled paper look.
Other cookies opt for an old fashioned goodness approach, incorporating vintage elements. The Pepperidge Farm brand could be noted for using this tactic.
Low fat or healthy cookies might choose a different direction completely, advertising their dietary appeal on their label.
If you are looking to create a cookies label design, Lien Design can help. This premier graphic design and branding company from San Diego, California really takes the time to understand what your brand is about. Then, they do their best to express it in packaging that can really stand out on a grocery store shelf.