Written by ©2018 Lien Design
The world’s eating habits are changing to suit a healthier lifestyle and snack options are following suit. Instead of fattening chips that are full of preservatives, the world is looking for foods with recognizable ingredients, purity and authenticity. When considering snack packaging design, the way the product is represented should express the goodness that’s inside. Here are some helpful tips to consider when designing packaging, to give consumers the message that the food they are eating is healthy.
Consumers want to know they are consuming a product that is simple and uncomplicated in its ingredients. Express this with clear, concise packaging that tells you what is in the product at a glance.
In the design, one does not have to confuse simplicity with minimalism. Think more along the lines of essentialism, including what is necessary and leaving out details that are not. Things to include would be the brand, product, benefits and flavor.
Use Concise Wording:
In line with the concept of keeping the packaging uncomplicated, you want to limit any unnecessary wording, yet still get your point across. A simple slogan that expresses the general idea of what the product offers should be sufficient.
Just because products are healthy, doesn’t mean they’re boring. Although the demand for healthier ingredients has increased, the demand for flavor is still the same as it always was with exotic spices and culturally diverse options being as popular as ever. Express your flavorful product with vibrant colors and hearty typography when considering logo and packaging design.
Since we often snack on the go, it is important to package snacks so they are easily portable and accessible. Snacks should also be easy to share. When considering this, the old fashioned pouch format is still a favorite.
If you are looking to create a snack packaging design for your product, you may be looking around for food packaging design companies that share your vision. San Diego, California’s Lien Design is a branding and design company with years of experience creating the latest in food packaging design, graphic design, web site design and all your branding needs. They are familiar with the latest trends and are sure to capture the essence of your product, no matter what message you are looking to express to your customers.
Snacks are getting healthier and, if you are promoting a healthy snack, your snack packaging design should express that. Get on board with a simple design that promotes the essence of your product, letting consumers know you have nothing to hide. Good luck creating a package that appeals to the modern sensibilities of improving consumer’s quality of life.