Written by ©2018 Lien Design
When it comes to digital marketing, video is definitely trending. And when it comes to animation…well the Simpsons seemed to bring that well-loved medium to the forefront over 30 years ago, and its been exploding all over the media ever since. That’s why it makes perfect sense to combine these when branding your company, to effectively catch the attention of a number of consumers.
But the benefits of animation in branding goes well beyond what is trending at the moment. Here are some reasons why this form of marketing is one that is here to stay.
When using animation, you have complete creative control over the message you are sending to your audience. You can use this power to tailor content that will appeal to your customers without the hassle of a lengthy production schedule. Making adjustments to the content can be easily done after it is created.
It Can Work with Your Budget:
Your advertising budget may not be as large as some of the bigger brands, but with a bit of creativity, that won’t stop you from making a great animated advertisement. Those with smaller budgets can focus on dynamic text and simple illustrations while companies with larger budgets can produce a more elaborate production.
It Can Incorporate Brand Image:
Illustrations in animation can incorporate a company’s image, color schemes, logo and more. In this way, it can work like an extension of the business’s web site, brochure or other marketing material. It can even work as a more accessible form of a white paper or eBook that already exists.
Limited Budget and Manpower:
In most cases, an animated video will by more cost effective than a commercial using live actors. That is because It does not require production professionals to scout a location, permits, casting calls and full days of shooting. The visual branding material is created by an animator and voiceovers and background music is used for audio. This can save a company a considerable amount of time and money and makes it easy to make changes without bringing the whole film crew back in.
Provides a Simple Way to Convey Complex Information:
In many cases, companies will use animation to explain complex situations. This is because the use of a voiceover can make it easy to explain visuals while animation provides a relatable medium that can simplify a company’s solution.
If you think animation is the way to go with your company’s branding, you want to find a company that is skilled and will take the time to understand the message and image your company is trying to send. Lien Design is a graphic design company that really works with its clients, taking time to turn their visions into realities. They have worked with big brands to create over 250 popular commercials are and constantly exploring new technologies and innovative techniques for their presentations.
Don’t miss out on the chance to make your animated video one that will appeal to your customers. Get in touch with Lien Design today!