Written by ©2018 Lien Design
The beer and brewery industry has exploded in the last couple of years. Exotic flavors and hand crafted brews are popular favorites making this a desirable industry for both customers and entrepreneurs and, because of this, brewery business owners are facing more competition than ever, making it harder for them to stand out. However, a great brewery logo design can help your brand to stand out as long as you keep these important factors in mind.
Know Your Brand
Every brand should have a story. This will help to endear you to your customers giving your products a personality that will be relatable. The story should come across in your logo. This will send a message of heritage, sincerity and commitment that will cause your brand to stand out from the others.
How Will You Be Using Your Design?
Your design may be featured on a bottle or can. It may be on a bottle cap or neck band. It is important to come up with a design that can be easily altered so that it looks good when featured on these various parts of your product.
You also must consider label materials that can range from paper to matte film to glossy film to clear film…and the list goes on. Though this may seem like a relatively insignificant feature, it can really affect the vibe of your brand and send a message to your customer that may or may not have the intended result. That’s why details like this should be thought about carefully in advance.
You should also consider whether you would like to package your brew in a bottle or a can. Many brewers choose cans because they offer optimal space for label logo design and also have improved shelf like and reduced costs.
Getting the Logo You Want
Now that you have figured out whether you want to feature your logo on a bottle or can, it’s time to focus on your design. When thinking of logo and branding, you want to create something simple that expresses the message of your brand clearly and that is unique, so your brand won’t be confused with other brands that have similar looking labels. Don’t be afraid to make bold design choices and have fun with it.
Don’t Skimp on Your Logo
When starting a brand, many business owners simply don’t have the time and money to invest in creating a stand out beer packaging design. However, this can prove to be a fatal mistake as your logo will be a measure of how your brand is identified for years to come. For these reasons, it is best to call in the help of a professional.
Lien Design is a top branding and graphic design company located in San Diego, California. They are the ones to call for your craft beer logo design or any other branding needs you might have. They are familiar with the latest trends and are sure to make your product stand out on the grocery store shelves or wherever they may be displayed. Call on lead design for all your marketing needs.