Written by ©2018 Lien Design
When we think of branding, we typically think of it in relation to a service or product. However, place branding can also be an effective way to boost economy in a nation, region, local area, city or town.
When thinking of place branding in your graphic design, we must consider what makes a location unique. That could be the products it offers, the visitor experience or the perception people have of the location.
Construction taking place in the city including the development of events, programs and structures should be considered. A common ground between stakeholders, the private and public sector and civil society must be made to ensure the people are ‘living the brand’ and providing an element of authenticity.
Keeping this in mind, here are some principles that lie at the core of branding principles:
What makes a place unique? What are its core values? What promise does it offer the world? This should all be considered in the place branding process.
The key characteristics of the location should be incorporated into the way people think and the things people say about the place. Customs and designs should be included in the experiences people have.
The distinctive qualities of a location will be part of what makes it memorable. A place that leaves you with good memories will be one that you will be more likely to visit again and maybe even live in some day.
The image a location portrays must be one that is maintained through a strong coalition between government, business, investors, the press and society in general.
Making a Mark:
In order for place branding to truly make a mark, a strategy is needed that will be carried through in the policies, innovations, events, structures, investments and symbolic actions of the location. This is something that goes beyond a good slogan, building a logo, and website design and promotional campaign.
If you are thinking of creating a campaign that revolves around place branding, you may want to call in an expert to make sure your marketing is as effective as possible. If you’re looking for a branding and design agency in the San Diego, California area, Lien Design is a great choice. They are familiar with the latest marketing trends and will always show your brand to its best advantage, no matter what you are advertising.
Place branding can be a little tricky and may take some out of the box thinking, but really understanding the location you are marketing and making sure there is a strong element of authenticity running through your campaign can help you to be successful. If in doubt, consult the experts at Lien Design to help you through. They will see to all your branding needs to make sure your campaign stands out from the crowd.