Written by ©2018 Lien Design
The world of digital marketing is constantly updating and keeping track of the latest trends will be the best way to help you stay on top of the competition. One up and coming trend being used more frequently is that of graphic design data visualization. Exactly what it sounds like, data visualization gives you the means to view data in a visual fashion. When used in marketing, it can offer up to date information on how your campaign is doing. Here are some great examples of how these are used in a practical sense.
Data Visualization Provided Via Scorecards
Scorecards are a convenient way to present your clients with up to date marketing information. They are essentially spread sheets that provide sales and marketing data for your clients. They can effectively identify KPIs and provide monthly updates. Color coding can be used to see gains and losses from previous months.
These templates can save companies the work of creating new reports every month. They can be sent to clients digitally and provide information that is accessible and easy to read.
Information Your Scorecards Provide
Scorecards can provide clients with useful information including the ability to identify trends and spikes. One way this can be effective in the monitoring of the amount of views your blogs are getting and how effective they are in driving traffic to your site. You can measure which blogs are performing best to see what kind of content is working to engage your audience.
Scorecards can also be used to monitor your company’s goals and results. You can look at deals that are being made within your company to see which are going through, which are successful in moving you forward and which are stuck in their negotiation stages.
Scorecards can be updated by your salesmen so they can keep your notified as to when updates occur as far as the progress of deals you have in the works.
Another way scorecards can be useful is in the measurement of your marketing channels including your design website, SEM, social media marketing, email marketing, content referrals and traffic. Scorecards can allow you to organize the response you are getting from each site and put it in one place so you can see what sites are most effective at a glance.
Data visualization can allow you to find out up to date information on the effectiveness of your design and branding in an convenient format. When looking for a design branding agency for your company, it’s a good idea to opt for one who can offer you this type of service.
Lien Design is a branding and graphic design company located in San Diego, California. Always on top of the latest trends, Lien Design can make sure you are on top of your competition by offering you up to date information on the results of your marketing campaign. They are experts in the branding field and can provide you with whatever your company needs to get ahead.
It is essential to stay on top of the progress of your marketing and branding and data visualization offers a number of tools that can be effective in making this happen. Consult Lien Design to up your branding and marketing game and see how you can make data visualization work for you.