Written by Lien Design ©2019
As we get ready to welcome another year, businesses will be looking forward to getting current with the latest trends. Each year brings new developments in design and branding that can help your company to grow. Here are some trends savvy business men will want to look out for in 2019.
Quirky Brand Influencers as Spokespeople: The influencer trend has been big in the past few years and this is a trend that is expected to continue. But in 2019, it is predicted that businesses will opt for real people over celebrities as their spokespeople. Those with quirky personalities will serve companies best in standing out while appealing to customers on a more personal level for increased relatability and authenticity.
Phigital and Post Digital:
People live in the physical world and the digital world and some make little distinction between the two. A company that markets cleverly will consider this and brand creatively and holistically to tie the matrix together and have a chance at reaching more people through more channels.
The Merging of Sales and Marketing:
Companies that see too much of a separation between branding and marketing need to update their thinking for the coming year. Sales are about coaching and connection and marketing is about enabling and educating. Connecting the two will be the ultimate way to increase your bottom line.
The Customer Comes First:
Many companies think they are dictating the rules when it comes to how things are bought and sold. However, it’s actually the customer that is the focus here. Companies who don’t listen to customers when it comes to the products and services they need, branding and packaging design, how existing products can be improved upon and the way the business serves their needs are likely to be left behind.
Keep That Human Connection:
Automation is a handy tool in the world of customer service. However, it’s also important for companies to maintain a connection with customers. Let customers know you are listening to their feedback. Automated tools can even be used here to make communication more efficient. Companies that create, compose and coach based on their customer’s feedback are the ones that will emerge as leaders.
The new year is always a time to update and look out for new trends. To be sure you are on top of the latest trends and using them to your fullest advantage, the help of an expert may be necessary.
Lien Design is design branding agency located in San Diego, CA. With many years of experience in the industry, they are trained to be on top of the latest trends and help you integrate them into your branding strategy. Get in touch with them to find out how to make 2019 your year!