Written by Lien Design ©2019
Personal branding vs. self-promotion. What’s the difference? It could all be summed up in one phrase. The me factor. People might be genuinely interested in what you offer, but if you make it all about ‘me’ that’s likely to be a big turn off. With that in mind, here are some general rules for keeping your personal branding professional without having it become a turn off.
Be Aware of What You Have to Offer:
If you are promoting a personal brand, you need to have a clear sense of who you are and what you stand for. This will allow you to promote what you have to offer and deliver your message in a consistent and focused manner. It will also raise awareness for your services without making you look as if you are bragging.
Don’t Overdo It:
If you are promoting a personal brand, it should come through in everything you do. Although it is important to remain visible, you should do what comes naturally and if your brand and what you believe in is coming through in your actions, that should be enough. You should also stay focused on outlets that are effective and relevant for you but explore expanding if you think it’s necessary for growth.
Pick the Right Environments for Promotion:
There are certain environments where self promotion is more suitable than others. For instance, a work atmosphere may not be the best for standing out for your individuality while social media is the perfect outlet. While there are no hard and fast rules to where and how to best self promote, it is best to think of every situation individually and act in a way that feels natural and appropriate.
If you are trying to promote a personal brand and are looking to create that perfect balance between self promotion and branding, it may be helpful to hire an expert to set you in the right direction. Lien Design is a creative branding agency that can help you strike that delicate balance between personal branding and self promotion so that your brand will stand out to customers in a way that is appealing and not obnoxious. They also provide a variety of services including packaging and design or web and print design and more.
If you are looking to promote a personal brand, it can be tricky to sell yourself without becoming overly obnoxious. Following valuable tips and getting the guidance of a professional can keep your marketing tasteful and relatable fashion. Good luck getting the word our there for your personal brand.