Part of building a brand is building a strong social media and online presence and when we think in those terms, content is king. Providing engaging content is one of the most important ways to stay connected with your customer base to build loyalty and a more personal connection.
Websites and social media should be updated frequently but coming up with effective content can be problematic for many companies. With that in mind, here are some trends we can expect for content in the coming year.
1: Long Form:
Current research has shown that long form articles are leading in being more engaging than short form. Articles of over 2000 words are preferred and are shown to get more social shares than shorter articles.
Be aware that these articles are meant to inform readers and should have meaningful content throughout.
2: Webinars, Webcasts and Live Video:
Video marketing is another trend that is expected to continue to grow in the coming year. Looking at statistics from 2017, 64% of consumers followed through on a purchase after watching a branded video on Facebook. This is expected to rise to 82% by 2021.
When creating video content for your brand, note that your video should be unique and engaging, mobile friendly and stick to a regular, optimized upload schedule.
3: Voice Search:
Consumers love their smart speakers. You can take advantage of this in your marketing by using audio content to keep up with demand. 2019 marketing plans should include efforts to tailor your company’s SEO strategy to respond to voice search demands.
4: Social Media:
Social media continues to be an effective way to reach customers. Sites that are showing growth include Twitter, LinkedIn and Instagram.
It’s no secret that consumers love chatbots. Always friendly and informative, these AI generated personalities can provide important and accurate details 24/7. While these might not be an active part of a marketing plan, companies that include these in their web design branding will always have a leg up on their competition.
Authenticity is something that will never go out of style. Be sure to establish a story and mission for your brand and stand behind it in everything you do as well as the content you publish to increase trust and loyalty.
The new year is a good time to review your content to make sure it is up to date with the latest trends. You may want to call in an expert to help you with web design so that your site can support new technology that allows for this type of content.
If you are in the San Diego, CA area, Lien Design is a design branding agency that can help you update your website to make sure it supports the latest content. They can also see to it that your online presence is as engaging as possible allowing you to increase visitors and conversions in the new year. Consult Lien Design to find out how you can make 2019 your most profitable year yet.