As the world of branding continues to evolve, a number of new trends arise, some of which stand up to the test of time, while others fail. We can learn many things from past successes and failures and, as we enter a new year, it’s a perfect time to evaluate our actions to see what branding improvements can be made. Based on the way branding has evolved in the past year, here are some things to keep in mind.
Make New Mistakes:
When you’re in the branding and marketing industry, failure is part of the territory. There is nothing wrong with failure, as long as you learn from it. Try to make this year full of failures that you can learn from and stay away from repeating actions that haven’t worked in the past.
Build Global Trust:
In the past years, brands have seen a decline in global trust that must be rectified. In order to do this, you have to go beyond making empty promises. You have to align the values of the brand with the actions you take making it part of every transaction that involves your company and the way your staff interacts with its customers.
In the past, companies have put an emphasis on big data. The trend for this year will be to minimize data favoring aggregate data over individual data. This type of ‘data minimalism’ ensures that only what is needed will be collected to drive service.
Think Long Term:
In the past year, the industry has been obsessed with performance marketing and ‘digi-babble’. These are both aimed towards fast, agile execution, which is fine as long as there is an eye towards the next quarterly business review with long term growth in mind.
Effectiveness Over Efficiency:
For the new year, businesses are advised to do more with less. Effectiveness will create value for a brand and, while efficiency should be considered as well, it’s effectiveness that needs to remain in the spotlight.
Consult an Expert:
Many companies try to take on too much, trying to run a business, doing all the marketing, dealing with customers, supplies and more. This results is a lot of stress and many tasks that are not completed in a satisfactory manner.
When it comes to packaging and branding, why not make 2019 the year when all that changes? There are many companies out there that can offer their services to improve your branding strategies to provide effective results. If you are in the San Diego area, Lien Design is a design branding agency you can trust.
Let Lien Design’s years of expertise guide you so that you can improve your design and branding strategies to become a leader in your industry in 2019. Contact them to find out how you can update your outlook to make this year a banner year for your company.