Written by Lien Design ©2019
When we think of the most popular brands, there is one thing they will all have in common…simplicity. These brands may do several things, but when it comes to the great user experience and how to describe it, you probably only need a couple of words to get the point across. Google helps us find stuff, Amazon is a huge online marketplace and McDonald’s is a fast food restaurant where you can get a burger and fries.
There is a reason why these companies thrive on simplicity. It’s because that’s what the people want. Here is some statistical data to back that up:
· 63% of consumers will pay more for a simpler experience.
· 69% are more likely to refer a brand that offers a simpler experience.
· Brands that lead in simplicity have been shown to consistently beat the global stock index.
Not every brand is as simple as it seems but marketing it to the public in a way that makes it seem simple is key here. Therefore, you should start your branding process by asking yourself some questions and answering them in as few words as possible. Here are the questions you should be asking:
· What is your company’s product or service category? How do people understand what you do?
· What services do you provide? What problems do you solve?
· What sets you apart? Who is your target audience?
Now that you have answered these questions, you need to put them in a package so that they can be neatly delivered to your customers. Start by creating a concise tagline that let’s people know what your company is about.
Follow it up by creating a logo and packaging design that is easy to look out. Minimalism is in so resist the urge to use a lot of bold colors and images to make your items more eye catching. This will only serve to confuse customers.
Simplicity should be carried out in your web design and branding. Avoid using too much text or too many images that will distract visitors from learning what your brand is about.
Because simplicity needs to be carried out in branding, it’s a good idea to enlist the help of a branding and design agency that really knows what they are doing.
Lien Design is a graphic design and branding agency that has years of experience in the industry. Located in San Diego, CA, they understand the importance of simplicity in branding. They are on top of the latest trends and will make sure your brand has a great understated look that will stand up to the test of the time.
So, moving forward, keep it simple. Let the essence of your brand shine and reel them in with the natural beauty your product or service has to offer.