Written by Lien Design ©2019
As much as we would like to admit that reading isn’t a dying art, many of us simply don’t have time to read and take in a lot of details, especially when it comes to web site browsing. In fact, even the most literate consumers have a lot on their plate and want the facts given to them quickly without having to wade through seas of text.
That’s why pictures are so important in your modern company branding.
The old saying, a picture tells a thousand words, still rings true. When thinking of great unique branding, a great picture can show off your products and give potential customers a good idea of how they work and how they can be useful. They can also be used to show other aspects of your business or as illustrations on your blog to break up text and make them more engaging.
Why Custom Photography is Important:
When thinking of the type of photography you use, you want to make sure that it looks professional. And while stock photos can be an affordable way to illustrate your site, many companies will struggle to find the perfect photos to represent them. They also might want something more unique that isn’t likely to show up on another web site.
To get unique pictures that really represent your brand, custom photography is the best option.
Types of Brand Photography:
When thinking of ways to incorporate photography into your branding, here are some to consider:
Styled Product Photos: These show your clients how products look and their basic features. You can take it a step further by incorporating them into ‘real life’ scenes to show how they can be used in every day life.
Custom Stock Photography:
This is more suited to service based industries. You can use custom stock photography to capture situations to show how the service you provided helped to improve your client’s lives.
Consumers want to be able to connect with the businesses they purchase from. A great way to forge this connection is by providing headshots of the people that work for the business. When doing so, professional headshots will put your company in the best light.
These are considered ‘behind the scenes’ shots. They can show how your business functions on an every day basis or let consumers see certain events and conferences your business may have hosted or attended. This will further help build a personal connection with potential clients.
If you think custom photography would be useful in helping you build your brand, you can hire an outside photographer, but what might be even more effective is to find a branding and graphic design agency that offers photography services. That way, not only will you get great looking photos, you can be sure they will represent your brand in the best way possible.
Lien Design is a design and branding agency located in San Diego, CA that can provide in house photography for all your branding needs. Their years of experience will ensure that their out of the box ideas will help your company stand out and look as professional as possible. Call Lien Design first for great looking photography that is sure to make your company stand out from the competition!