Written by Lien Design ©2019
Online shopping is a convenient service for many people. However, there is something that goes beyond the convenience. For many, seeing these packages on their doorsteps is almost like receiving a present, especially if it’s an item you are looking forward to using.
When we consider the delivery experience, logo and packaging design can be very important. It can take the unboxing experience to the next level making it even more exciting. It tells the customer they made a smart choice when they decided to buy from your company, and it can even encourage them to purchase your products again.
And even if the shopping experience was done in a brick and mortar location, great packaging can make your product stand out on supermarket shelves.
Stand out branding and packaging design will also help to raise brand awareness. Packages that are unique are more likely to be reused, displayed or have their pictures taken on social media. These are great ways to get your company name out there and embedded in people’s memories.
To really create a great looking package design, there are a couple of things to keep in mind.
Simple is Best:
Don’t overcomplicate things. When it comes to graphics on the package, don’t use more than two fonts. Communicate a simple message using words and visuals.
Stay in Line with your Brand’s Style:
Use typefaces and colors that best represent your company. Be sure to include a logo that is prominently displayed.
Keep It Functional:
Remember that while packages should stand out and be unique, they should also work well to keep your product protected and provide easy access to the contents.
Use Sustainable Material:
In this environmentally conscious world, customers really appreciate a brand that incorporates sustainable materials into their products and packaging. If you use sustainable materials, it’s a good idea to put some sort of wording on your packaging indicating that this is the case.
If you are looking for unique packaging for your products, Lien Design is highly recommended. Located in San Diego, CA, they are always on top of the latest trends in label design and can help you create packaging that helps your products stand out. Contact them for all your branding needs so you can stay on top of the competition.
The world of sales is highly competitive, but great packaging can get your products noticed on supermarket shelves and make for a great delivery experience that will keep your customers coming back. Working with top packaging design agencies can really take your brand to the next level when it comes to your packaging needs. What unique elements will you be bringing to your design?