Written by Lien Design ©2019
If your business is getting ready to move on to the next level, you may be thinking about hiring a brand manager. Your brand manager will be responsible for all communication necessary to maintain the image of your business.
If you are looking to hire a brand manager, it is important that he or she have certain skills necessary to ensure your brand message is strong. Here are some things to look out for.
1: Process Design:
Process design is mainly responsible for maintaining brand consistency. To this end, it will be helpful to develop a brand guide. Your brand guide will let everyone know your logo and label design and what colors, images, etc. they should be using to represent your brand and what formats to use them in.
You should work with your brand manager to create a style guide or make improvements on one that may previously exist. He or she will also be responsible for making sure the style guide is followed so that all marketing materials will be up to company standards.
2: Strategic Creativity:
Your brand manager should work closely with your creative team. Together they should come up with out of the box ideas for representing your brand and raising awareness among your target audience.
3: Quantitative Data:
Being creative is very important in branding but when it comes to how effective your campaign is, it’s all about the numbers. Your brand manager must have the organizational skills to provide you with the data you need to determine how well your strategies are doing.
4: Interdepartmental Communication:
Successful branding involves communication between several departments. Your sales department can provide data concerning how well products are doing based on marketing efforts. Research and development can educate you about new products coming so you can design your packaging and brand accordingly. A brand manager will maintain communication between these departments to ensure everything is running efficiently.
5: Marketing Immersion:
Knowing who you are marketing to and how to appeal to them is key in getting your products to sell. Your brand manager must have the background and psychological knowhow to ensure your products are presented to your audience in a way that will increase conversions.
In this world of technology, trends are changing all the time. Your brand manager should have what it takes to stay on top of these changes and adapt with them as necessary to keep your brand visible and relevant.
Hiring a brand manager can be a big step for a company to take. If you are not ready for a brand manager, you can also work with outside companies who can perform the tasks of a brand manager on an ‘as needed’ basis.
If you are looking for a design branding agency to fulfil these needs, Lien Design is highly recommended. They are always on top of the latest trends, organized, knowledgeable and they know what it takes to put their clients first. If you are looking for a graphic design and branding company in San Diego, CA, call Lien Design first.