Thou shalt create a recognizable face for your company. That’s probably one of the big ones in the top Ten Commandments of branding...and a company’s name is the single most identifiable component of a brand. That’s why making the decision to change your brand’s name is one that should not be taken lightly. However, there are times when a change becomes necessary. In this article, we will look at some situations that may call for a brand name change. Thinking of making a brand name change but not sure if it’s the right move? Consult the experts at San Diego graphic design and branding company Lien Design.
Written by Lien Design ©2017
What’s in a name? This may be a rhetorical question for many people, but when it comes to finding the name for your business, company or product, the answers to this question are endless. The name of your brand will be the number one contact point for customers in how they perceive your brand, and establish its identity in their minds. There are many things to consider when trying to come up with a perfect name for your product. The experts at San Diego graphic design and branding company Lien Design can help you on your way to coming up with a great brand name.