Lunchables needed a redesign and they came to Lien Design. The logo and packaging was redesigned with a young contemporary feel that appealed to both kids and parents. The key was the synthesis of over 15 years of consumer equity with a fresh new look that has moved Lunchables to the top spot in the children’s lunch category.
RETURN ON INVESTMENT: Lunchables now maintains the #1 spot in the children’s lunch category, and has been rising across categories since the redesign.
CQ Mixer’s package design helped it burst onto the alcohol industry scene. Despite having virtually no advertising budget CQ Puree Mixers were picked up within the first six months of its launch by large franchises like the Ritz-Carlton, Marriot and Hyatt.
RETURN ON INVESTMENT: CQ Mixers saw an astounding 231% sales increase in the first year after the redesign. The extensive research and design exploration helped separated it from its many competitors and helped it find a niche with sophisticated and classy audiences.
Lien Design teamed with RedVines to create a package that would separate it from its competitors on the shelf and breathe new life into a brand that has stood the test of time. The RedVines redesign was playful evolution of the original brand and elevates taste appeal while leveraging existing brand equity.
RETURN ON INVESTMENT: The new line of Sugar-Free Vines became the best seller in the company’s lineup and after 6 years still maintains its market dominance.
Originally introduced in 1986, Mug Root Beer’s look had become dated and sales were slumping. In order to appeal to a larger consumer base, Lien Design made the package more dimensional and contemporary to attract children and teens.
RETURN ON INVESTMENT: By the end of next year after the redesign, MugRoot Beer saw a 6% sales increase!
Sometimes a brand needs help capturing the attention of a small segment of the market. Kimberly Clark was reaching low to middle income families with their Huggies line of diapers but was unable attract consumers from upper income households. Lien Design redesigned Huggies Supreme and helped upper income consumers see the brand in a new way.
RETURN ON INVESTMENT: After designing and introducing Huggies Supreme in 2003, Kimberly Clark’s sales rose more than five percent to $3.9 billion, establishing an all-time quarterly record for the product.