Ah, the age of the internet, a brave new world where communication is so convenient…it seems like a dream for branding and advertising, an opportunity for companies to directly connect with potential consumers. However, this reach of social media has proven to be a double-edged sword for many. Ineffective branding can prove to make some brands less significant if they can not connect to consumers on a cultural level. San Diego branding and graphic design company, Lien Design understands how to connect with patrons on a cultural level and they can help your product make that valuable connection.
While marketing and advertising can be important, it’s also great to have a stand out item sitting on the shelves. A catchy jingle could get caught in a consumer’s head, but nothing will attract them like a great looking product that is enticing to pick up and perhaps end up purchasing. California package design and marketing company, Lien Design, understands the importance of attractive and modern packaging. They are always on top of current trends, ensuring your product will be a stand out. Here are some up and coming packaging trends for the year.
When you are trying to sell your product, branding is key. However, not every packaging graphic design is perfect and mistakes are often made. Although this could be viewed as a learning experience for the designer, it could be a potentially fatal error for business owners who may lose a substantial amount of money to common branding mistakes.
When thinking about creating design to advertise your product, culture is a major factor that comes into play. You may think that if one type of graphic design appeals to one culture, it will appeal to every culture, but the truth is, not much is universal in this world, and you need to consider that in your packaging and advertising. San Diego graphic design and branding company, Lien Design understands how to appeal to different cultures so that your product is sure to be a stand out, wherever it’s being sold.
Branding is used to create a significant presence in the market for the purpose of attracting customers and converting them to loyal consumers. The process involved in creating an exceptional name and image for a product in the consumers' mind can be accomplished through advertising campaigns with a consistent theme among other strategies. This is why Lien Design pays serious and creative attention to branding. San Diego and California are globally competitive cities where branding means serious business. This means these are cities where business owners shouldn’t joke around with branding in order to remain relevant and compete favorably in the market place.
Lien Design knows the importance of color and how color affects buying action. This is why we pay close attention to the coloring of the packaging designs we create. Have you ever bought anything at a store, let's say in California, because it’s associated or related to your favorite color? Have you been attracted to any product because of the color used on the packaging design?
Planning to establish a company on your own? Cheers to that! You're probably thinking of a unique business name, a logo, and a tagline by now. You may have tons of plans for your business, and you're so excited to start all of those.
But even if you're excited with the thought of finally owning a business yourself, don't fall into the trap of infringing another company's trademark. In the United States, trademark infringement is a top priority for a certain agency called the U.S. Patent and Trademark Office, also known as USPTO.
Technology moves at the speed of light in today's world, and naturally graphic design has jumped on the same fast track. You have to wonder if graphic designers even have a chance to blink, if they do, they may be left behind. So just how much influence does technology actually have on graphic design?
First impressions always last a long time. Since the product’s packaging is the very first thing you can see as a consumer, it acts like an appetizer or a first-hand impression of what the product is all about. Most consumers look at the packaging and react to it at that moment.