When you are trying to sell your product, branding is key. However, not every packaging graphic design is perfect and mistakes are often made. Although this could be viewed as a learning experience for the designer, it could be a potentially fatal error for business owners who may lose a substantial amount of money to common branding mistakes.
When thinking about creating design to advertise your product, culture is a major factor that comes into play. You may think that if one type of graphic design appeals to one culture, it will appeal to every culture, but the truth is, not much is universal in this world, and you need to consider that in your packaging and advertising. San Diego graphic design and branding company, Lien Design understands how to appeal to different cultures so that your product is sure to be a stand out, wherever it’s being sold.
Branding is used to create a significant presence in the market for the purpose of attracting customers and converting them to loyal consumers. The process involved in creating an exceptional name and image for a product in the consumers' mind can be accomplished through advertising campaigns with a consistent theme among other strategies. This is why Lien Design pays serious and creative attention to branding. San Diego and California are globally competitive cities where branding means serious business. This means these are cities where business owners shouldn’t joke around with branding in order to remain relevant and compete favorably in the market place.
Lien Design knows the importance of color and how color affects buying action. This is why we pay close attention to the coloring of the packaging designs we create. Have you ever bought anything at a store, let's say in California, because it’s associated or related to your favorite color? Have you been attracted to any product because of the color used on the packaging design?
Planning to establish a company on your own? Cheers to that! You're probably thinking of a unique business name, a logo, and a tagline by now. You may have tons of plans for your business, and you're so excited to start all of those.
But even if you're excited with the thought of finally owning a business yourself, don't fall into the trap of infringing another company's trademark. In the United States, trademark infringement is a top priority for a certain agency called the U.S. Patent and Trademark Office, also known as USPTO.
Technology moves at the speed of light in today's world, and naturally graphic design has jumped on the same fast track. You have to wonder if graphic designers even have a chance to blink, if they do, they may be left behind. So just how much influence does technology actually have on graphic design?
First impressions always last a long time. Since the product’s packaging is the very first thing you can see as a consumer, it acts like an appetizer or a first-hand impression of what the product is all about. Most consumers look at the packaging and react to it at that moment.
Accessibility is something society has become accustomed to. We reside in a world of convenience, with smart phones, tablets, and apps. This leads up to the fact that when a consumer reaches out for something, and it's not accessible, they move on. Accessibility equals a purchase, plain and simple. Branding design need to be eye catching, but it needs to be easily accessible as well.
Todays world of advertising is nothing like it was even a couple of years ago. If you happen to be in advertising, you undoubtedly know that if you blink, you have missed something. And it may be a very important something. Ten years ago, advertisers made the assumption that they had the upper hand. MySpace, YouTube, andFacebook were all the new “wow”. It made sense for branding designers to jump on the social media bandwagon, it was like large neon arrows pointing, “go this way”.
Most people know what it's like to go shopping for a particular item, and end up with several items in addition, or perhaps another item in place of what they went for. So what exactly is it that prompts us to purchase a different item, or additional items? It is not likely need, it’s very likely that the product caught our eye, and the coloring of the package may have been behind that. In the concept of packaging design, the correct color is imperative.