Lineage is a high-end maker of fine equine products. They needed a box design that would convey the quality and care they put into each of their horse stirrups. Lien Design created a package that not only looked great, but had a great feel to it. Which was achieved by using soft touch aqueous coating on the box, a reflective gold inlay around the middle interior, and a structure that fit together like a glove. All of this gives the design a wonderful unboxing experience for the consumer.