Talk to any marketing professional or design agency about their job in the industry today and two terms are sure to be central to the conversation: SEO and Unique Content Marketing. It’s no secret that over the last decade there has been a drastic increase in the importance of properly utilizing the power of these two tools. In fact, many marketing agencies and graphic design firms have even created positions within their companies to focus specifically on these strategies. But what exactly do SEO and unique content marketing mean?
SEO, an abbreviation for Search Engine Optimization, is generally defined as the process of affecting the visibility of a website or web page in a search engine’s “natural” or “organic” search results. (Organic search results are defined as “unpaid” search results.) Of course, no one wants to negatively affect their SEO, so the less precise, but more commonly used definition of SEO could be explained as: Positively affecting the visibility of a website or webpage in organic search results through the effective use of keywords and unique content marketing. Keywords are just terms that are pertinent to the product or services said company is advertising. They may be terms as specific as “San Diego Design Agency,” or “San Diego Marketing Agency,” or they could be as general as “Graphic Design,” “Brochure Design,” and “Branding.” Keywords are rather self-explanatory. The other part of SEO, however, is less so. Content Marketing can be defined as any marketing format that features the creation and / or sharing of media and published content with the intent of gaining the attention of customers. Unique Content Marketing, however, is a bit more specific, and focuses on the creation of original content with the aim of driving traffic to one’s website, web page, or blog. Graphics, insightful articles, educational videos, and even interviews with notable figures in one’s specific industry are all great examples of unique content marketing.
Combined with effective SEO, unique content marketing has served to revolutionize the way companies reach out to their customers, however the two alone do not encompass the entire package necessary for an effective marketing or branding campaign. This part of the process is where Elevate Creative steps in. An effective design agency will provide your company with everything it needs to support its products or services once you’ve gained the customer’s attention. Elevate Creative is prepared to do exactly that with an array of professional services specifically designed to suit your needs. Providing everything from graphic design, to brochure design, and packaging design, Elevate Creative stands ready to ensure your products “find success at the shelf” and establish a profitable future. Small, but influential, we are a San Diego Design agency and Marketing firm dedicated to providing your company with the highest level of service possible. With over 20 years’ experience in brochure design, packaging design, and graphic design, we’ve worked with businesses of every size – from local start-ups to global CPGs. Located in the heart of San Diego, we are ready to start work today to ensure your company receives the best branding possible. So once you’ve mastered the finer points of SEO and unique content marketing, remember to give us a call so we can take the next step together. After all, at Elevate Creative, your success is our success.