Demographics play a big role in the branding of your product. When thinking of demographics, you are focusing on the people who are most likely to respond to your brand and there are a number of factors involved. These can come into play in every aspect of your company including its company branding design. Keeping that in mind, here are some of the things you should be thinking about.
Think of the values of your demographic. These could range from political and environmental causes that your company might stand behind, the quality of your product, or, if you are in the food industry, it could be the dietary value of the food you sell.
Age and Generation: Consider the age group you are catering to when creating your logo brand design. Young children will be drawn to bright colors, sharp contrasts and quirky images. Millennials are children of technology and appreciate sleek, modern designs. An older generation will appreciate a more traditional format and recognizable fonts.
While it is always good to keep language simple, a brand that is dealing with technological or financial products and services will have to show it has the education to deal with this sort of advanced thinking. In all other circumstances, it is best to explain things simply and clearly but be sure to always use proper grammar no matter who you are catering to.
While it is always a good idea to maintain an air of politeness, it is best to remain formal if you are in a work environment (B2B selling) while a more casual tone might be okay with home sales. Of course, the formality of your approach can also vary depending on the individual you are dealing with and you may need to communicate a bit before you can determine the proper amount of formality to use.
While most products and services appeal to those in an every day environment, others might cater to those dealing with unpleasant circumstances or those that are excessively happy. Whatever the case may be, prepare yourself to deal with their emotional disposition so they will detect that you are sympathetic to their needs.
While these are all factors that will come into play when branding for various demographics, it is also important not to try too hard to cater to one group. It’s most important to let the authenticity of your brand stand out and let it work so that it attracts its target audience naturally.
No matter what type of branding you are looking to do, it’s a good idea to get an expert opinion to make sure you are catering to your audience effectively. Lien Design can help.
Lien Design are a design branding agency located in San Diego, California. They are always on top of the latest trends and can help your company reach its target audience while also letting the authenticity of your brand show through. Contact them for all your graphic design and branding needs.