As cannabis becomes more socially acceptable, an increasing number of entrepreneurs are heading for, um, greener pastures, starting their own cannabis brands. While this can work to make cannabis more socially acceptable, it also creates a more competitive market. Keeping that in mind, here are some things you can do to make your cannabis brand design stand out.
1] Emphasis Health Benefits
There are a number of health benefits offered by the cannabis plant. What’s more, it can be a healthy alternative to alcohol when used recreationally. Be sure to advertise this on your web site and in any branding and marketing you do for your company. It will work as a strong selling point for your products.
2] Educate Consumers
Although cannabis is becoming more widely accepted, there are many who are still wary of using it. Providing the right education for potential users can make them more likely to try your products. Be sure to back whatever you write with scientific facts and use a tone that is fun and authentic but not condescending. This will help you to attract mainstream crowds who may be considering cannabis use and have yet to make the move.
3] Use Vibrant Designs and Packaging
The marijuana industry has changed a lot since the 60’s. When considering logo and label design, no longer is it identified by smoke traces and psychedelic colors. In today’s world, many companies use an updated look that can be defined as overly clean, simple and sterile while other brands end up getting lost floating between the two extremes.
While there is no right or wrong way to integrate design into your branding and packaging, it’s advisable to focus on what would appeal to your target audience. When considering your business package design, choose something that is modern but can be adapted to change with the times.
4] Pick a Mission
Research shows that two thirds of consumers are more likely to choose a brand that backs a cause. Because cannabis is still a hot button issue, there are many causes it can align itself to. Ones that make sense might be any health issues that can be aided by the use of marijuana or any organizations promoting legalization. Getting behind these causes can increase customer loyalty and promote the authenticity of your brand.
The cannabis industry is getting more and more competitive. Luckily there are a number of things you can do to make your brand stand out. But to really make sure you are doing all you can to stay on top of your competition, it may be necessary to consult an expert.
Lien Design is a design branding agency located in San Diego, CA with years of experience in helping brands to grow. They are on top of the latest trends and can help you improve your bottom line, no matter what business you are in. Call Lien Design to keep your brand ahead of the competition.