Written by ©2018 Lien Design
If you are in the business world, you know how important it is to get your product out there. Branding, marketing and advertising are all terms that might get tossed around when considering this goal. And as these terms get tossed around, they can also easily get confused with one another. However, knowing the difference between the three can help you use each of these tools effectively.
If you are working on creating a strong campaign for your product or service, San Diego’s Lien Design can help you to stand out from the competition.
So, let’s look more closely at these terms so we can better define each one.
This is more or less, the essence of your product. It encompasses you company’s beliefs, why it exists and your customer’s perception of your business. Visually, it can encompass your custom designed packaging, company name, tagline, fonts and the color scheme your company uses. These will help establish a brand identity, causing consumers to associate your brand with certain desires and beliefs.
Marketing helps build brand awareness and can also serve to protect your brand. Marketing includes all social media interaction, customer service, personal relationships, printed materials and websites.
Advertising is a part of marketing that is predominantly sales based. It involves paid campaigns aimed at a target audience that can be sent through social media, online formats, printed materials, television and radio.
Now that you have this information, you can focus on strengthening these aspects of your business. To make effective campaigns, it is important to have a definite plan. In the case of marketing, think about creating interesting, relevant content that will appeal to your target audience. Create a plan that includes business and sales goals and consider the best way to measure your success.
In the case of branding, a brand guide may come in handy. This will let you and your staff know the company mission, values and goals as well as any philanthropic efforts and emotional appeal. It should also include the colors, logo fonts, custom logo design and any other visual elements that best represent your company. This will help your brand maintain a consistent image to the public.
Of course, even though branding, marketing and advertising can mean different things to your company, they all work together. Advertising enhances brand awareness while branding dictates the style and direction of the advertising. Marketing will affect a brand’s reputation and accountability while serving to promote the brand.
California branding and design agency, Lien Design, can help you create a branding campaign that will serve to strengthen your marketing and advertising. They work with you to make sure your brand is doing all it can to establish a strong identity to the public, driving sales and increasing your bottom line.