As cannabis becomes more legally acceptable, state legislators are holding it under a microscope and product edibles packaging design is no exception. After all, children, and even some adults, may confuse these products with other types of edible food and may find themselves in for a big surprise. Therefore, there are many factors to be considered when creating packaging for these items. The cannabis industry is expanding incredibly fast in both market size and value. The latest cannabis industry statistics show just how much of an impact the new legalization has been on consumer interest and usage.
In this article, we will review what should be considered in creating packaging for edibles to make sure your products are acceptable according to today’s standards.
Know the Law:
Before consumers digest an edible, it is important for them to be aware of its potency. Different states have different laws regarding this matter.
In Colorado, the potency must be labeled in a font that’s two sizes larger than the rest of the product’s typography. Other states are considering a pictogram be placed on the product informing consumers that it can cause a delayed reaction as opposed to the experience produced by smoking cannabis.
It is important to be familiar with your state’s laws before creating any sort of packaging design.
Keep it Simple:
It may be tempting to make your cannabis product look cute, but it’s not a good idea to make it appealing to children. Therefore, brands should opt for a simpler cannabis package design as opposed to something fun and brightly colored.
Childproofing:
To further keep children from using your product, lower milligram doses should be individually wrapped in tamper-evident packaging while higher milligram doses should be kept in childproof packaging. This can be beneficial in protecting your product from children and it will ensure that the product’s integrity has not been compromised.
Keep Up on Modern Legislation:
As the weed industry continues to grow, regulations might change. It is predicted that legislation will especially be cracking down on products that look appealing to children. Manufacturers are advised to keep informed on new legislation and make changes accordingly.
Use Food Packaging as Inspiration:
If you are not sure how to package your products, a walk through the grocery store can be a great inspiration. Take a look at how pizza and other foods are packaged to come up with a natural packaging design that is safe and appealing to customers.
If you are working in the cannabis industry, it can be challenging to come up with a packaging design that works to keep your product safe and legal. It may be a good idea to call in an expert.
Lien Design has years of experience in the packaging and design industry. They will do whatever they can to create a product that meets with legal standards and is appealing to customers.
Packaging cannabis products can be tricky. Turn to Lien Design for packaging you can feel confident about. Good look moving forward in the industry.