While having a simple and memorable logo is one of the first steps in gaining brand loyalty—that is, customers who make repeat purchases due to familiarity with the consistency of quality in your products or services—there’s a lot you can do to reinforce your bottom line. A branding style guide is a manual that outlines all of the aesthetic facets that identify a company, product, or service, including fonts, colors, logos, and any other design element you could imagine.
A brand style guide tells you which design elements—as well as how not to use them. Having a style guide allows you to keep a consistent, identifiable look that your customers will become accustomed to and pair with your product or service. Establishing your brand guidelines with a style guide will provide you with a systematic approach to enhancing your visual identity, and will ensure that your customers recognize your brand—wherever it’s represented (e.g. online, in print, etc.). The quality of how you communicate your brand begins with a clear definition of your character, and it’s our job to convey that character by creating a cohesive and informative style guide for your company.