When we think of making a product that really stands out on the shelf, we have to think of an eye-catching label, stunning color schemes and a terrific package design. There has been an emphasis on unusual package designs in recent years that has resulted in some great trends that you might want to consider when thinking about the packaging for your product. Keeping budget and the competition in mind, it may be a good idea to consult experts like San Diego’s Lien Design. Lien Design is on top of the latest trends in packaging design, and they are sure to make your products catch shopper’s attention.
Keep It Simple:
Although some may feel a busier label is more likely to catch a customer’s eye, the modern outlook calls for a back to basics feel. A simpler design will draw attention to product details and present them in a clear yet compelling way that is easy for consumers to absorb quickly.
Custom hand lettering can make your product unique and give it more of a home made, personal touch which can add to it’s appeal. Irregular lines and natural texture fills are both great ways to convey a feeling of warmth and nostalgia.
You can keep designs simple and still add vibrant color to your product. Color will not only help your product stand out on the shelf, different colors can provoke emotions in buyers that may cause them to be drawn to your product. It will also cause the product to be memorable as it may be easier for them to remember the colorful packaging of the product even if they can’t remember the name.
Using a pattern in your package design can take the look of your product to a whole other level. Whether you choose a design that is simple, bold, or childlike, your pattern will create an identity that customers will be able to recognize and relate to.
A illustrative package design that has the ability to tell a story can make your product relevant to consumers. You can do this by creating moods or a sense of place, or even going all out to create a fantasy world that incorporates your logo and the identity of your product.
Everything old is new again…and packaging design is no exception. Vintage packaging will not only cause an attraction by creating a unique and slightly quirky design, it will also evoke nostalgia and a fulfil a yearning to return to simpler times. When using vintage designs, it is best to balance the packaging with modern elements so that it serves its purpose on an emotional level while maintaining a current look.
Nowadays, when time always seems to be in short supply and sensory overload reigns supreme, you want to go for a package design that will catch a customer’s attention and tell a story as quickly as possible. Keeping up on current package design trends will ensure that your product has an edge on the competition in that respect. Let California’s premier graphic design and branding company Lien Design help you display your product to its fullest advantage by making your packaging design all it could be.
Written by ©2017 Lien Design