Written by ©2018 Lien Design
Building a brand is extremely important in any business but the fashion industry may be one in which this aspect may be most crucial. Fashion involves selling people on individuality and personal style and that’s what branding is all about! Keeping that in mind, here are some tips on how to build a fashion brand that people will remember.
Start with 3 Adjectives:
A good way to establish a brand for your company is by starting with 3 adjectives that best describe your brand. These will serve to describe the sounds, textures and feeling associated with your brand. Be sure to include them in every aspect of your marketing including website and logo design. When trying new branding ideas, be sure they fit in with these 3 adjectives. If not…scrap them.
Do the Blindfold Test:
When testing marketing ideas for your company, try this out to determine the effectiveness of your ideas. Cover up the logo. Are you still able to identify the brand based on the images that are left? If so, your branding efforts are successful.
People Identify Your Brand, Not Your Products:
There are a lot of designers out there and many of them offer similar product lines. Another designer may sell an article of clothing or an accessory that is nearly identical to an item you have for sale. The reason they will buy your item over the other brand’s is because they identify with your brand based on the identity and image you are projecting. Knowing how important branding can be in the fashion industry can help you to get ahead.
Companies should start building a brand early on and stay consistent in the message they are sending throughout their marketing efforts which will include brand and logo design package.
Social Media is Important…and It’s Cheap:
Social media can be the new medium for fashion ads. Forget high priced magazines and expensive billboards, Instagram and Facebook are taking over. And best of all, unless you are doing paid advertising, they are completely free! Be sure to keep updating your social media to include your newest looks.
Don’t Try to Be Everything to Everyone:
Every brand speaks to a different audience. Some are more geared to luxury while others focus on casual, every day looks. Figure out who your brand appeals to and focus on developing your image to your target audience. Carving out your niche will help your brand to sell while trying to hard to appeal to too many types of people can get confusing and convoluted.
Whether you are trying to brand for a fashion line, or any other type of business, having an expert behind your campaign can help you to effectively reach your target audience. Lien Design can give you the help you need to get your brand noticed. This San Diego, California design branding agency are on top of the latest trends and will identify your target audience to build an image that appeals to them. Let Lien Design’s expertise work to make sure your brand is doing all it can to attract customers.