With technological advances being made every day, the internet is becoming more and more central to our world, and marketing is no exception. Digital marketing is an essential part of the branding process. But digital marketing goes beyond just web design branding. There are many other kinds of digital marketing as well. This article will look more closely at digital marketing and what it entails. California branding and design company Lien Design can help your company with digital marketing and any of your other branding needs.
Digital marketing is defined as any method of online marketing. It can include any sort of way the internet is used by a company to reach their customers. Here are some of the most popular kinds of digital marketing:
Search Engine Optimization (SEO):
This is the process of improving your company’s rank in search engine results. A higher rank will increase the amount of organic traffic your web site receives.
This is the means of providing web site content with the intention of increasing sales through brand awareness and increased traffic, sales and customers.
This is a strategy that focuses on attracting customers via internet content that the company creates. Like content marketing, the goal is to increase brand awareness and sales.
Social Media Marketing:
This is the process of promoting your product via social media channels.
Pay Per Click:
In this advertising model, the company pay a publisher (typically a website owner or owner of a network of websites) a fee to direct traffic to their web site. The publisher is paid every time a customer clicks through on to their web site.
In this type of marketing a company might pay another company to advertise their product or service on their web site. A commission is paid for sales or click throughs made from affiliate marketing. It is recommended that companies who work together in this capacity have similar interests.
This is when companies email customers or potential customers directly in the hopes that it will generate interest in their products. Emails may be used to promote content, discounts and events.
In this practice, a company gets publicity through online press that may include digital publications, blogs and content based websites.
This is a method that relies on software platforms and technologies to market via multiple online channels including email, social media and web sites.
This sort of advertising may appear in an online publication and resemble the publication’s editorial content but is actually being used to promote another product. Usually the publication is paid by the company for this sort of advertising.
With the internet becoming such an important part of everyday life, most companies will be at a serious disadvantage if they do not utilize this as a marketing tool. That’s why it’s important for companies to familiarize themselves with the various means of digital marketing, so that they can use them to their fullest advantage. Companies that are uncertain as to the means of best advertising themselves through digital marketing should consult expert branding companies like San Diego’s Lien Design. They will make sure that your internet presence is effectively bringing in customers to your company.