I consider it a big part of my job to not only make a new brand or package design beautiful, but I also must make sure that consumers are going to trust, be captivated by, and most importantly, BUY your product or company.
To begin any project, I conduct an extensive online competitor and relevant market audit. I look at what is trending. What people are buying. What consumers aren't buying. And what professionals and trend setters are predicting will be the "next big thing".
I also set out on a fact finding mission. I want to know all about your company. What your demographic is and what you see 5-10 years in the future. Are you developing new products to design, are you changing age groups, do you hope to expand your market to new buyers? These are all things we will discuss before we begin the graphic design process.
Through the years (over 17 years to be exact) I have created, finessed and streamlined a set of questions to help me narrow down exactly what you're looking for in a new brand, and what you hope it will be. You can see those questions here: http://www.liendesign.com/logo-questionnaire/
I want to build a rapport with all my new clients and help them achieve all the success that their product or service is capable of!