Today, making your product stand out is important. Good packaging can get someone interested and even make them think
Why Is Snack Packaging Design Essential for Brand Success?
What is the first thing that catches your eye when you walk down the snack aisle? It may not be the taste or the ingredients, but it is the packaging. Snacks packaging design tells the story of your brand and helps your brand stand out in the crowded market. A design communicates the personality before the customer takes the bite.
The Importance of Packaging Design in Food and Beverage Branding
Food brands often face tough competition in the crowded retail space. Your brand may struggle to catch the attention of consumers when you are surrounded by a dozen options.
Luxury Cosmetic Packaging: Key Elements That Make Designs Stand Out
Packaging is the very first expression of the value and identity of the brand. Yet many companies struggle to adapt packaging that reflects exclusivity and the needs of modern consumer expectations.
What's in a Label? Essential Info Every Food Label Must Have
Have you ever stood in the grocery store, glaring at the food label, and had no idea what half of it means? Many shoppers struggle to understand what is inside, as these labels can be confusing.
What’s Trending in Beverage Label Design Right Now?
You might have a fantastic product, but if it does not grab the attention, then chances are that it will be overlooked on the crowded shelves. A strong brand image in 2025 helps sellers stand out in the crowded market, as consumers now prioritize what's inside over just the label.
The 10-step CPG packaging design process
What is the first thing that consumers look for in your product? These may not always be the ingredients, but how the product looks on the shelves.
A Guide to Cosmetic Packaging Design for Luxury Beauty Products
Selling high-end luxury products requires a different level of skills than traditional selling. Clients have high expectations when making their purchase decisions, which places more emphasis on emotions and desires than on practical needs.
How to Make a Beverage Label Stand Out?
Most markets are full of competing brands that all want the attention of the same customers. This means businesses must use every tool they have to attract people to their products. One of the best ways to do this is through good packaging.
Food Packaging Design: 9 Tips for Tasteful Packaging
The packaging process is one the most important among the food manufacturing processes. One of the essential and general characteristics of good packaging includes
7 Reasons Design Matters For Your Packaging
Packaging and its design play and extremely important role in branding as the scope of branding has grown. It is no longer merely deals with the need to contain and protect the product. This has become a sophisticated as a result that plays a key part in the brand communication process.
Snack Packaging Matters: 7 Ways It Impacts Your Sales
The global snack food market is growing faster than ever. According to Statista, it is expected to reach a value of US$269.45 billion by 2025 with a projected annual growth rate of 6.20% between 2025 and 2030. As competition increases, it is no longer just the flavor that wins customers—it is the packaging that gets their attention first.
How Bold Beverage Label Design Drives Sales and Builds Brand Loyalty in 2025
Walk down any beverage aisle and you will see brands locked in a silent contest for attention. The items that leave the shelf first usually carry the most persuasive label. Design in this context is far more than decoration; it acts as a tactical force that guides decisions and fosters loyalty.
7 Creative Candy Packaging Ideas That Boost Sales in 2025
Candy is a treat that brings joy to people of all ages. However, what often draws people to candy is not just the flavor. It is the packaging that catches the eye first. The fun shapes, playful characters and vibrant patterns generate the excitement and sense of adventure that drives sales.
What Does TM and R in Circle Mean? Trademark Symbol Guide
Disclaimer: This content is not legal advice from Lien Design. It is intended for informational purposes only.
You may have launched a new business, and you are confused about the small symbols next to brand names and logos, like R and C in a circle.
Can Label Design Tips Every CPG Brand Should Know
What if your CPG brands struggle to grab the attention of the prospects on crowded store shelves? If the label does not make you stand out then chances are that your brand may get unnoticed.
How Smart CPG Packaging Boosts Trust and Brand Identity
Some products are able to sell themselves, while others struggle to catch the attention of anyone. It is not always about the price or quality of those products.
7 Key Tips for Effective Healthy Food Packaging Design
People must eat to live, and there is no alternative to food. But how people choose what they want to eat can be a behavior-driven pattern. This choice of their behavior of picking the food items on the shelves is affected by the design of the food items. Healthy food packaging design is one of the strongest influences on that behavior.
How to Choose the Right Candy Packaging for Your Brand?
The market size of the U.S. candy market has a valuation of about USD 16.3 billion in 2023, and it is expected to grow at USD 23.2 billion by 2032.
Beverage Label Design Tips to Make Your Product Stand Out
One of the first things that makes the customer choose one bottle over another is not just the taste or the brand name.