Written by Lien Design ©2019
So, your company just designed a new product and now you are looking for the perfect way to package it. The custom design packaging you use is very important. Your packaging should be easy to open, it should provide the right amount of protection for your product and it should be visually appealing to customers. To achieve all this with your packaging, here are some things you should consider.
Budget:
Of course, whatever packaging you choose must work within your budget. If you are starting out with your business, money may be tight but more expensive materials may be an investment worth making. Materials like glass and natural fibers are pricier but can also make your product seem higher end so customers will be willing to pay a higher price.
Cheaper options include cardboard and plastic which is not only lower in price but environmentally friendly which can make it another attractive option for consumers.
Protecting Your Product:
You also want to opt for packaging that offers protection for your product, so it doesn’t shift around when it travels. Options that offer maximum protection can be pricey. To hit that sweet spot, go for a material that will allow the cost of product damage to equal the cost of protective packaging.
There will also be materials inside your package that offer protection. Flexible films like shrink wraps are lightweight to keep shipping costs down and are also environmentally friendly. Clamshell is a cardboard like material that can help to keep products in place.
Consider the Size of Your Product:
If your product comes in different sizes, you may not need to come up with a package design for each size. When you design your packaging, creative inner packaging may allow you to customize so that you can use one size packaging on various size products allowing you to save money in the long run.
Know Your Audience:
When looking for the right packaging for your product, your audience will be a good indicator of which you should use. If you are targeting a luxury audience, think of using higher end packaging. If your audience cares about using sustainable materials, look for eco-friendly packaging. Economy materials are best for products that are budget friendly.
If you are looking for the right packaging for your products, it may be best to talk to professional packaging design agencies. Located in San Diego, CA, Lien Design has years of experience in award winning packaging and graphic design. Let their expertise help you come up with packaging that best suits your customer’s needs.
The right packaging can make or break your product. Take time to think about the materials you use, your packaging design and what will appeal to your customers. Then use this knowledge to create something that will give your product the value that will make it stand out from the competition.
