What is the first thing that consumers look for in your product? These may not always be the ingredients, but how the product looks on the shelves.
A Guide to Cosmetic Packaging Design for Luxury Beauty Products
Selling high-end luxury products requires a different level of skills than traditional selling. Clients have high expectations when making their purchase decisions, which places more emphasis on emotions and desires than on practical needs.
How to Make a Beverage Label Stand Out?
Most markets are full of competing brands that all want the attention of the same customers. This means businesses must use every tool they have to attract people to their products. One of the best ways to do this is through good packaging.
Food Packaging Design: 9 Tips for Tasteful Packaging
The packaging process is one the most important among the food manufacturing processes. One of the essential and general characteristics of good packaging includes
7 Reasons Design Matters For Your Packaging
Packaging and its design play and extremely important role in branding as the scope of branding has grown. It is no longer merely deals with the need to contain and protect the product. This has become a sophisticated as a result that plays a key part in the brand communication process.
Snack Packaging Matters: 7 Ways It Impacts Your Sales
The global snack food market is growing faster than ever. According to Statista, it is expected to reach a value of US$269.45 billion by 2025 with a projected annual growth rate of 6.20% between 2025 and 2030. As competition increases, it is no longer just the flavor that wins customers—it is the packaging that gets their attention first.
How Bold Beverage Label Design Drives Sales and Builds Brand Loyalty in 2025
Walk down any beverage aisle and you will see brands locked in a silent contest for attention. The items that leave the shelf first usually carry the most persuasive label. Design in this context is far more than decoration; it acts as a tactical force that guides decisions and fosters loyalty.
7 Creative Candy Packaging Ideas That Boost Sales in 2025
Candy is a treat that brings joy to people of all ages. However, what often draws people to candy is not just the flavor. It is the packaging that catches the eye first. The fun shapes, playful characters and vibrant patterns generate the excitement and sense of adventure that drives sales.
What Does TM and R in Circle Mean? Trademark Symbol Guide
Disclaimer: This content is not legal advice from Lien Design. It is intended for informational purposes only.
You may have launched a new business, and you are confused about the small symbols next to brand names and logos, like R and C in a circle.
Can Label Design Tips Every CPG Brand Should Know
What if your CPG brands struggle to grab the attention of the prospects on crowded store shelves? If the label does not make you stand out then chances are that your brand may get unnoticed.
How Smart CPG Packaging Boosts Trust and Brand Identity
Some products are able to sell themselves, while others struggle to catch the attention of anyone. It is not always about the price or quality of those products.
7 Key Tips for Effective Healthy Food Packaging Design
People must eat to live, and there is no alternative to food. But how people choose what they want to eat can be a behavior-driven pattern. This choice of their behavior of picking the food items on the shelves is affected by the design of the food items. Healthy food packaging design is one of the strongest influences on that behavior.
How to Choose the Right Candy Packaging for Your Brand?
The market size of the U.S. candy market has a valuation of about USD 16.3 billion in 2023, and it is expected to grow at USD 23.2 billion by 2032.
Beverage Label Design Tips to Make Your Product Stand Out
One of the first things that makes the customer choose one bottle over another is not just the taste or the brand name.
How Snack Packaging Design Affects Consumer Buying Decisions
The global snack packaging market size was valued at USD 19.29 billion in the year 2023 and the market is projected to reach USD 29.15 billion by 2032.
An Overall Guide on Creating Sustainable Cosmetic Packaging Design in 2025!
Hey, beauty bosses and glam preneurs! Let's talk about packaging! As you know, these days, the packaging must combine luxurious appeal with responsible values and trademark brand signature into a trendy box.
6 Must-Know Alcohol Packaging Design Trends for a Standout 2025 – 26 Look!
What attracts your attention when you glance across beverage bottles on the store shelves? It's design, right? It's a common experience! Modern commercial enterprises depend on alcohol packaging design.
Spark Curiosity and Cravings: Elevate Your Brand with Food Packaging Design
The battle for market share is increasingly won or lost even before the product is ever tasted, with product packaging design playing a key factor in capturing your consumer's attention.
Captivate Customers and Boost Sales with Winning Beverage Label Design in 2025
Have you ever picked up a drink simply because it caught your eye? That’s the magic of an eye-catching beverage label design.
Why CPG Packaging Matters More Than Ever: A Look at Consumer Behavior
The global packaging market in 2024 was worth $1.24 trillion, and it is expected to grow by about $1.69 trillion by 2034.